How Far Did Voss and San Pellegrino Travel to My Whole Foods?

We charted the miles per bottle for nine top water brands.

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NAME SOURCE MILES TO SF BOTTLE WEIGHT (IN OZ.) CO2 (TRAVEL ONLY; LBS./1 L. BOTTLE) SELLING POINT

Evian (Danone)

Evian-les-Bains, France

6,265

3.35

.61

“French Alps”

Volvic (Danone)

Volvic, Auvergne, France

6,255

2.34

.59

drawn from “deep inside the lush, green ancient volcanoes”

San Pellegrino (Nestlé)

San Pellegrino Terme, Italy

6,135

17.74 (glass)

.80

“preferred by top restaurants”

Perrier (Nestlé)

Vergeze, France

5,900

17.61 (glass)

.63

“50 million bubbles”

Fiji Water

Yaqara Valley, Viti Levu, Fiji

5,470

4.15

.49

“untouched by man”

Voss

Hordaland County, southern Norway

5,100

18.93 (glass)

.57

“pure water unlike any other”

365 (Whole Foods)

Shasta, California

223

1.5

.07

“replenish*refresh*rehydrate”

Balance

Baxter, California

149

2.14

.06

“Australian flower essences”

Dasani (Coca-Cola)

San Leandro, California

22

1.94

.01

“live positively”

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OUR DEADLINE MATH PROBLEM

It’s risky, but also unavoidable: A full one-third of the dollars that we need to pay for the journalism you rely on has to get raised in December. A good December means our newsroom is fully staffed, well-resourced, and on the beat. A bad one portends budget trouble and hard choices.

The December 31 deadline is drawing nearer, and if we’re going to have any chance of making our goal, we need those of you who’ve never pitched in before to join the ranks of MoJo donors.

We simply can’t afford to come up short. There is no cushion in our razor-thin budget—no backup, no alternative sources of revenue to balance our books. Corporations and powerful people with deep pockets will never sustain the fierce journalism we do. That’s why we need you to show up for us right now.

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