June 1, 2020

Facebook Glitch Causes Trump’s Ads to Disappear From Its Library

Demonstrators protest near the White House on May 31, 2020. Alex Wong/Getty Images

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Update 2:30 p.m. ET: Following publication of this story, a Facebook spokesperson informed Mother Jones that “a bug kept some ads from displaying in the Ad Library” this morning. The Trump campaign did not in fact pull its ads; they were simply not visible for a few hours. The original story is below.

After a tumultuous weekend of protests, on Monday morning President Donald Trump’s reelection campaign appears to have gone dark on Facebook.

The president has not addressed the nation as it undergoes historic unrest, with the exception of incendiary posts on Twitter and Facebook. On most days, the president’s campaign is running thousands of Facebook ads. But on Monday, the Trump campaign’s page in the Facebook Ad Library showed virtually none. 

The only ads running appeared to be a small number selling “Space Force” T-shirts.

The president’s advisers are evidently unsure about how to handle the present moment. Recently, campaign aides and Trump supporters have been pushing for the campaign to unleash its war chest on Joe Biden, while those in charge of the campaign have opted to hold off on such a broadside amid the coronavirus pandemic. Meanwhile, the campaign has struggled to find a message that successfully works against Biden.

Now, with the nation at a standstill, crushed by a pandemic, an economic crisis, and protests against police brutality, Trump’s behemoth Facebook ad machine appears to be at a standstill as well.

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WE CAME UP SHORT.

We just wrapped up a shorter-than-normal, urgent-as-ever fundraising drive and we came up about $45,000 short of our $300,000 goal.

That means we're going to have upwards of $350,000, maybe more, to raise in online donations between now and June 30, when our fiscal year ends and we have to get to break-even. And even though there's zero cushion to miss the mark, we won't be all that in your face about our fundraising again until June.

So we urgently need this specific ask, what you're reading right now, to start bringing in more donations than it ever has. The reality, for these next few months and next few years, is that we have to start finding ways to grow our online supporter base in a big way—and we're optimistic we can keep making real headway by being real with you about this.

Because the bottom line: Corporations and powerful people with deep pockets will never sustain the type of journalism Mother Jones exists to do. The only investors who won’t let independent, investigative journalism down are the people who actually care about its future—you.

And we hope you might consider pitching in before moving on to whatever it is you're about to do next. We really need to see if we'll be able to raise more with this real estate on a daily basis than we have been, so we're hoping to see a promising start.

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