Beyoncé Redefines the Word “Quiet”


From the Wall Street Journal:

Beyoncé Releases Latest Album—Quietly

Can we please stop this? This wasn’t some kind of stealth release. It was a brilliant use of viral marketing. Beyoncé and a few of her buddies “quietly” advertised the new album to about ten or twenty million of their closest friends, all of whom thought they were being let in on a secret and immediately went out and crashed the iTunes server farm. It was genius. Even if it only works once, it’s genius.

But quiet? Only if you have a five-year-old’s understanding of human nature. To misquote everyone’s favorite America-hating superhero, it was an awfully loud kind of quiet, man.

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BEFORE YOU CLICK AWAY!

“Lying.” “Disgusting.” “Scum.” “Slime.” “Corrupt.” “Enemy of the people.” Donald Trump has always made clear what he thinks of journalists. And it’s plain now that his administration intends to do everything it can to stop journalists from reporting things they don’t like—which is most things that are true.

No one gets to tell Mother Jones what to publish or not publish, because no one owns our fiercely independent newsroom. But that also means we need to directly raise the resources it takes to keep our journalism alive. There’s only one way for that to happen, and it’s readers like you stepping up. Please help with a donation today if you can—even a few bucks will make a real difference. A monthly gift would be incredible.

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