May/June 2008 Issue

A Brief History of the Disposable Diaper

Find out when Pampers was born, what year “elimination communication” became a fad, and how long it will really take disposable diapers to biodegrade.

Fight disinformation: Sign up for the free Mother Jones Daily newsletter and follow the news that matters.


1948: Johnson & Johnson introduces first mass-marketed disposable diaper in the U.S.

1961: Procter & Gamble unveils Pampers.

1970: American babies go through 350,000 tons of disposable diapers, making up 0.3% of U.S. municipal waste.

1980: American babies wear 1.93 million tons of disposables, 1.4% of municipal waste.

1981: Disposables start using super-absorbent polymers; size reduced 50%.

1984: Cabbage Patch Kids appear on the first “designer diaper.”

1990: Disposable diapers now constitute 1.6% of municipal waste. 7 in 10 Americans say they would support their ban.

1990-91: Dueling studies by Procter & Gamble and the National Association of Diaper Services assert the merits of disposables and cloth, respectively.

1999: Pampers-funded pediatrician T. Berry Brazelton tells parents not to rush toilet training.

2000: Diapers compose 2% of municipal waste.

2005: The ultimate low-impact trend for people without shag carpets: “elimination communication,” i.e. teaching your infant to go diaper free.

2006: American babies wear 3.6 million tons of disposables, constituting 2.1% of municipal waste.

2007: Julia Roberts touts flushable diapers, with one caveat: “If you don’t really break it all the way up, it doesn’t go all the way down.”

2007: Pampers introduces diapers for kids weighing more than 41 lbs (typical for age 5).

2500: Early 21st-century disposable diapers will finish biodegrading.

Sources

WE CAME UP SHORT.

We just wrapped up a shorter-than-normal, urgent-as-ever fundraising drive and we came up about $45,000 short of our $300,000 goal.

That means we're going to have upwards of $350,000, maybe more, to raise in online donations between now and June 30, when our fiscal year ends and we have to get to break-even. And even though there's zero cushion to miss the mark, we won't be all that in your face about our fundraising again until June.

So we urgently need this specific ask, what you're reading right now, to start bringing in more donations than it ever has. The reality, for these next few months and next few years, is that we have to start finding ways to grow our online supporter base in a big way—and we're optimistic we can keep making real headway by being real with you about this.

Because the bottom line: Corporations and powerful people with deep pockets will never sustain the type of journalism Mother Jones exists to do. The only investors who won’t let independent, investigative journalism down are the people who actually care about its future—you.

And we hope you might consider pitching in before moving on to whatever it is you're about to do next. We really need to see if we'll be able to raise more with this real estate on a daily basis than we have been, so we're hoping to see a promising start.

payment methods

WE CAME UP SHORT.

We just wrapped up a shorter-than-normal, urgent-as-ever fundraising drive and we came up about $45,000 short of our $300,000 goal.

That means we're going to have upwards of $350,000, maybe more, to raise in online donations between now and June 30, when our fiscal year ends and we have to get to break-even. And even though there's zero cushion to miss the mark, we won't be all that in your face about our fundraising again until June.

So we urgently need this specific ask, what you're reading right now, to start bringing in more donations than it ever has. The reality, for these next few months and next few years, is that we have to start finding ways to grow our online supporter base in a big way—and we're optimistic we can keep making real headway by being real with you about this.

Because the bottom line: Corporations and powerful people with deep pockets will never sustain the type of journalism Mother Jones exists to do. The only investors who won’t let independent, investigative journalism down are the people who actually care about its future—you.

And we hope you might consider pitching in before moving on to whatever it is you're about to do next. We really need to see if we'll be able to raise more with this real estate on a daily basis than we have been, so we're hoping to see a promising start.

payment methods

We Recommend

Latest

Sign up for our free newsletter

Subscribe to the Mother Jones Daily to have our top stories delivered directly to your inbox.

Get our award-winning magazine

Save big on a full year of investigations, ideas, and insights.

Subscribe

Support our journalism

Help Mother Jones' reporters dig deep with a tax-deductible donation.

Donate