A Glossary of Sustainability

We decode green lingo, from “upcycling” to “LOHAS.”

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triple bottom line (a.k.a. people, planet, profit): accounting that goes beyond revenue to factor in social and environmental costs

feebate: surcharge on wasteful products, plus incentive for alternatives. Example: Starting in 2011, California’s Clean Car Discount program will slap up to $2,500 onto the price of gas-guzzlers, and fund cash rewards for fuel-efficient vehicles.

dinosaur wine: petroleum

energy return on investment: the ratio of energy provided to the energy used to produce the fuel. Corn ethanol has an eroi of 1.5:1; sugarcane ethanol’s is 8:1.

lohas: Lifestyles of Health and Sustainability; marketing jargon for ecoconscious consumers, an estimated 1 in 5 adult Americans

basic browns: the anti-lohas crowd, now dubbed “apathetics”

light/dark/bright green: Light greens focus on lifestyle changes; dark greens focus on macro policy shifts; bright greens want to overhaul everything.

conspicuous conservation: $109K electric Tesla Roadster; Whole Foods’ $50 organic cotton T-shirt. Related: checkbook environmentalism.

practicavore: grows own food to save money

food desert: area devoid of fresh food, flush with liquor stores

walkshed: area conveniently reached on foot from your house

slow design: think slow food

freedom lawn: native plants and grasses

cradle-to-cradle: reuse or recycling of everything used to make a product

upcycling: sewing old T-shirts into area rugs

biomimicry: imitating natural designs to improve efficiency, e.g. finding way to store vaccines without refrigeration by studying how plants hibernate

SIX TRUTHS

Reclaiming power from those who abuse it often starts with telling the truth. And in "This Is How Authoritarians Get Defeated," MoJo's Monika Bauerlein unpacks six truths to remember during the homestretch of an election where democracy, truth, and decency are on the line.

Truth #1: The chaos is the point.

Truth #2: Team Reality is bigger than it seems.

Truth #3: Facebook owns this.

Truth #4: When we go to work, we're in the fight.

Truth #5: It's about minority rule.

Truth #6: The only thing that can save us is…us.

Please take a moment to see how all these truths add up, because what happens in the weeks and months ahead will reverberate for at least a generation and we better be prepared.

And if you think journalism like Mother Jones'—that calls it like it is, that will never acquiesce to power, that looks where others don't—can help guide us through this historic, high-stakes moment, and you're able to right now, please help us reach our $350,000 goal by October 31 with a donation today. It's all hands on deck for democracy.

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SIX TRUTHS

Reclaiming power from those who abuse it often starts with telling the truth. And in "This Is How Authoritarians Get Defeated," MoJo's Monika Bauerlein unpacks six truths to remember during the homestretch of an election where democracy, truth, and decency are on the line.

Truth #1: The chaos is the point.

Truth #2: Team Reality is bigger than it seems.

Truth #3: Facebook owns this.

Truth #4: When we go to work, we're in the fight.

Truth #5: It's about minority rule.

Truth #6: The only thing that can save us is…us.

Please take a moment to see how all these truths add up, because what happens in the weeks and months ahead will reverberate for at least a generation and we better be prepared.

And if you think journalism like Mother Jones'—that calls it like it is, that will never acquiesce to power, that looks where others don't—can help guide us through this historic, high-stakes moment, and you're able to right now, please help us reach our $350,000 goal by October 31 with a donation today. It's all hands on deck for democracy.

payment methods

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