The Sierra Club’s New Video Attacks Ford for Playing Along with Trump

“Ford’s claims of sustainability in its advertising and here at the auto show are nothing more than greenwashing.”

In a video made public Wednesday, the Sierra Club denounced Ford Motor Company for lobbying the Trump administration and “#PollutingPruitt” to roll back vehicle efficiency and and emission standards.

The environmental organization timed the airing of their new video with the D.C. Auto Show, at which Ford isn’t showing any electric vehicles despite claiming a commitment to sustainability, according to the Sierra Club.

Titled, “Tell Ford to put clean cars in the fast lane,” the 53-second video features a man getting into a car, paired with a caption reading, “By 2025, fuel-efficiency of U.S. cars will nearly double thanks to current clean-car standards.” Once inside the car, the man notices all of the car’s gears shift to reverse. Without another choice, he puts the car in reverse and blasts back in time, as the car transforms into a Model-T. A caption then reads, “But Ford is trying to roll back these standards, so they can make cars with worse gas mileage than the Model T.”

The Sierra Club posted the video on Twitter, along with the hashtag, #ForwardNotBack (which couldn’t help but remind us of this Simpsons episode).

Not long ago, Ford pledged to invest in greener technologies, including $11 billion to put new electric vehicles on the road by 2022, a company spokesperson recently told The Hill, and the company has even criticized its own role in climate change. In a video put out by the company in conjunction with the release of their 2016-2017 Sustainability Report in August, executive chairman Bill Ford says, “The implications of climate change are pretty profound…If we continue to be part of the problem rather than part of the solution, what kind of example are we setting for our children—our grandchildren?”

Ford though isn’t alone in pushing for looser emission standards. In November 2016, the Alliance of Automobile Manufacturers, representing companies including Ford, General Motors, and Toyota, sent a letter to then President-elect Trump, asking him to “harmonize and adjust” the Obama-era emission goals and regulations. In March, Trump directed the Environmental Protection Agency to review current fuel efficiency standards after meeting with executives from different motor companies, including Ford.

“Ford may be trying to put on a good show, but behind closed doors, it has been working with Donald Trump and Scott Pruitt to roll back our single biggest defense against dangerous climate pollution,” said Andrew Linhardt, the deputy legislative director at the Sierra Club, in a statement. “Ford’s claims of sustainability in its advertising and here at the auto show are nothing more than greenwashing.”

SIX TRUTHS

Reclaiming power from those who abuse it often starts with telling the truth. And in "This Is How Authoritarians Get Defeated," MoJo's Monika Bauerlein unpacks six truths to remember during the homestretch of an election where democracy, truth, and decency are on the line.

Truth #1: The chaos is the point.

Truth #2: Team Reality is bigger than it seems.

Truth #3: Facebook owns this.

Truth #4: When we go to work, we're in the fight.

Truth #5: It's about minority rule.

Truth #6: The only thing that can save us is…us.

Please take a moment to see how all these truths add up, because what happens in the weeks and months ahead will reverberate for at least a generation and we better be prepared.

And if you think journalism like Mother Jones'—that calls it like it is, that will never acquiesce to power, that looks where others don't—can help guide us through this historic, high-stakes moment, and you're able to right now, please help us reach our $350,000 goal by October 31 with a donation today. It's all hands on deck for democracy.

payment methods

SIX TRUTHS

Reclaiming power from those who abuse it often starts with telling the truth. And in "This Is How Authoritarians Get Defeated," MoJo's Monika Bauerlein unpacks six truths to remember during the homestretch of an election where democracy, truth, and decency are on the line.

Truth #1: The chaos is the point.

Truth #2: Team Reality is bigger than it seems.

Truth #3: Facebook owns this.

Truth #4: When we go to work, we're in the fight.

Truth #5: It's about minority rule.

Truth #6: The only thing that can save us is…us.

Please take a moment to see how all these truths add up, because what happens in the weeks and months ahead will reverberate for at least a generation and we better be prepared.

And if you think journalism like Mother Jones'—that calls it like it is, that will never acquiesce to power, that looks where others don't—can help guide us through this historic, high-stakes moment, and you're able to right now, please help us reach our $350,000 goal by October 31 with a donation today. It's all hands on deck for democracy.

payment methods

We Recommend

Latest

Sign up for our free newsletter

Subscribe to the Mother Jones Daily to have our top stories delivered directly to your inbox.

Get our award-winning magazine

Save big on a full year of investigations, ideas, and insights.

Subscribe

Support our journalism

Help Mother Jones' reporters dig deep with a tax-deductible donation.

Donate