Coming Soon: Beck Beer, TV on the Radio “Staring at the Sun” Brand Tequila, M.I.A.’s Super Premium Hard Lemonade?

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mojo-photo-afiabsinthe.jpgAnybody thirsty? Billboard.biz reports that Interscope Records has just entered an agreement with Drinks Americas to “develop various drink products” with Interscope artists. The oddly-named Drinks Americas (I guess they’re including Central and South?) currently produces tasty beverages like Donald Trump’s Super Premium Vodka and Willie Nelson’s Old Whiskey River Bourbon, and I can’t imagine buying either of them. Okay maybe Willie’s whiskey.

Now, we’ve already seen a hot Bay Area hip-hop style get its own energy beverage, but the mind reels at the co-branding opportunities that could emerge from this deal. The label’s roster includes mainstream hitmakers like Fergie, Enrique Iglesias and 50 Cent, as well as critical favorites like Feist, Wolfmother, and even Simian Mobile Disco. You can find their complete list of artists here; post your own ideas for artist-themed beverages in the comments, and if you’re lucky, maybe you’ll see them soon at your neighborhood 7-11.

SIX TRUTHS

Reclaiming power from those who abuse it often starts with telling the truth. And in "This Is How Authoritarians Get Defeated," MoJo's Monika Bauerlein unpacks six truths to remember during the homestretch of an election where democracy, truth, and decency are on the line.

Truth #1: The chaos is the point.

Truth #2: Team Reality is bigger than it seems.

Truth #3: Facebook owns this.

Truth #4: When we go to work, we're in the fight.

Truth #5: It's about minority rule.

Truth #6: The only thing that can save us is…us.

Please take a moment to see how all these truths add up, because what happens in the weeks and months ahead will reverberate for at least a generation and we better be prepared.

And if you think journalism like Mother Jones'—that calls it like it is, that will never acquiesce to power, that looks where others don't—can help guide us through this historic, high-stakes moment, and you're able to right now, please help us reach our $350,000 goal by October 31 with a donation today. It's all hands on deck for democracy.

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SIX TRUTHS

Reclaiming power from those who abuse it often starts with telling the truth. And in "This Is How Authoritarians Get Defeated," MoJo's Monika Bauerlein unpacks six truths to remember during the homestretch of an election where democracy, truth, and decency are on the line.

Truth #1: The chaos is the point.

Truth #2: Team Reality is bigger than it seems.

Truth #3: Facebook owns this.

Truth #4: When we go to work, we're in the fight.

Truth #5: It's about minority rule.

Truth #6: The only thing that can save us is…us.

Please take a moment to see how all these truths add up, because what happens in the weeks and months ahead will reverberate for at least a generation and we better be prepared.

And if you think journalism like Mother Jones'—that calls it like it is, that will never acquiesce to power, that looks where others don't—can help guide us through this historic, high-stakes moment, and you're able to right now, please help us reach our $350,000 goal by October 31 with a donation today. It's all hands on deck for democracy.

payment methods

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