Kids Say Food in McDonald’s Wrappers Just Tastes Better

For indispensable reporting on the coronavirus crisis, the election, and more, subscribe to the Mother Jones Daily newsletter.


mcdonalds_tokyo.jpgWhether it’s milk, carrots, or apple juice, kids ages 3-5 think food just tastes better when wrapped in the golden arches of McDonald’s, a recent study finds. The study was aimed at low-income children enrolled in San Mateo, CA’s “head start” programs, but the author of the study, Tom Robinson of Stanford University, believes the results would be similar for higher-income children. Quite simply, Robinson states, a child’s sense of taste has been “physically altered by the branding.”

While the extensive marketing of fast food products to young children has been decried by health advocates and in movies like Supersize Me, the fact that children prefer a branded food is probably heavily influenced by the larger advertising industry, not just McDonald’s. I would guess that children prefer a branded grape juice to any generic grape juice, just as I’d guess that most people would give higher ratings to a Prada purse or Calvin Klein underwear than to their generic counterparts. Much of this can be explained by the connotations of happiness, wealth, and enjoyment that the ads convey.

On the other hand, some ads don’t seem to convey much of anything, like this recent McDonald’s commercial discussed by Slate.

Dear Reader,

This feels like the most important fundraising drive since I've been CEO of Mother Jones, with staggeringly high stakes and so much uncertainty. In "News Is Just Like Waste Management," I try to unpack the reality we all face and how we can rise to the challenge. If you're able to, this is a critical moment to support Mother Jones’ nonprofit journalism: We need to raise $400,000 to help cover the vital reporting projects we have planned, and right now is no time to pull back.

Monika Bauerlein, CEO, Mother Jones

Dear Reader,

This feels like the most important fundraising drive since I've been CEO of Mother Jones, with staggeringly high stakes and so much uncertainty. In "News Is Just Like Waste Management," I try to unpack the reality we all face and how we can rise to the challenge. If you're able to, this is a critical moment to support Mother Jones’ nonprofit journalism: We need to raise $400,000 to help cover the vital reporting projects we have planned, and right now is no time to pull back.

Monika Bauerlein, CEO, Mother Jones

We Recommend

Latest

Sign up for our free newsletter

Subscribe to the Mother Jones Daily to have our top stories delivered directly to your inbox.

Get our award-winning magazine

Save big on a full year of investigations, ideas, and insights.

Subscribe

Support our journalism

Help Mother Jones' reporters dig deep with a tax-deductible donation.

Donate