Starbucks’ Slutty Mermaid Making Waves

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pikes-place-logo.jpgLately, I’ve seen some changes at the two Starbucks that live less than a block away from the Mother Jones office. Last month, they both started pushing a new blend called “Pike Place Roast” as their regular drip coffee, as part of a campaign to compete with brisk coffee sales at Dunkin’ Donuts and McDonald’s. As part of the campaign, Starbucks re-introduced its 1971 brown-and-white logo featuring a two-tailed mermaid. Okay, technically it’s a siren, but regardless, the image of a female figure brazenly spreading its tails has made a few Christians vow to boycott the company.

“The Starbucks logo has a naked woman on it with her legs spread like a prostitute,” explains alarmist Mark Dice, of a Christian group called The Resistance. “Need I say more? It’s extremely poor taste, and the company might as well call themselves Slutbucks.”

While I’m curious what the value of a Slutbuck is relative to a Schrutebuck, I’m worried that Dice doesn’t seem to understand the Starbucks siren is half-fish. She doesn’t have legs to spread, much less a vagina to go between them. The fact that Dice doesn’t get the difference between a fin and a foot may be an example of what abstinence-only funding does to education, but it’s certainly not the first time spunky Christians have boycotted the multinational company.

Just last summer, a group of Christian ladies boycotted Frappuccinos because there was a homosexual-agenda-pushing Armistead Maupin quote on some of the cups. Others have boycotted the company because of anti-God quotes.

All I can say is that if Starbucks goes down, it won’t be because of a handful of Christian boycotters. And it won’t be because a friend of a CATO Institute vice-president couldn’t buy a customized “Laissez Faire” gift card, either. As the WSJ tells it, a Starbucks slump will be due to oversaturation and a faltering economy that makes $4 lattes seem like less of a necessity. Whether that’s an act of God or not is for you to decide.

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SIX TRUTHS

Reclaiming power from those who abuse it often starts with telling the truth. And in "This Is How Authoritarians Get Defeated," MoJo's Monika Bauerlein unpacks six truths to remember during the homestretch of an election where democracy, truth, and decency are on the line.

Truth #1: The chaos is the point.

Truth #2: Team Reality is bigger than it seems.

Truth #3: Facebook owns this.

Truth #4: When we go to work, we're in the fight.

Truth #5: It's about minority rule.

Truth #6: The only thing that can save us is…us.

Please take a moment to see how all these truths add up, because what happens in the weeks and months ahead will reverberate for at least a generation and we better be prepared.

And if you think journalism like Mother Jones'—that calls it like it is, that will never acquiesce to power, that looks where others don't—can help guide us through this historic, high-stakes moment, and you're able to right now, please help us reach our $350,000 goal by October 31 with a donation today. It's all hands on deck for democracy.

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