The 10 Most Sugary Kids’ Cereals

Perhaps unsurprisingly, Cap'n Crunch's OOPS! All Berries is one of the 10 most sugary kids' cereals on the market, according to the Environmental Working Group.<a href="http://www.flickr.com/photos/heydanielle/5495038840/sizes/z/in/photostream/" target="_blank">HeyDanielle</a>/Flickr

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As a kid, I once begged my mom for a product called Ice Cream Cones cereal. That name really tickled Mom, the sheer audacity of it. It wasn’t even trying to sound healthy! Needless to say, Ice Cream Cones never made it into our shopping cart. Apparently, it didn’t make it into very many other shopping carts either: According to Wikipedia, it lasted for only a few months in 1987.

I’d always kind of thought that the demise of Ice Cream Cones Cereal proved that even stressed-out parents wouldn’t go for such an unapologetic nutritional disaster. But boy was I wrong! In perusing a new report on sugar cereals from the Environmental Working Group (EWG), I learned about many modern cereals my seven-year-old self would have been clamoring for, including Smorz, Froot Loops Marshmallows, and Cap’n Crunch’s OOPS! All Berries.

In case you couldn’t tell from their names, those cereals pack in a lot of sugar (or corn syrup, but as I’ve said before, basically same diff). And they aren’t the only ones: EWG found that three of the most popular kids’ cereals (Kellogg’s Honey Smacks, Post Golden Crisp, and General Mills Wheaties Fuel) contain more sugar per serving by weight than a Twinkie, and 44 others have as much sugar as three Chips Ahoy cookies.

The top 10 worst, ranked by percent sugar by weight:

1 Kellogg’s Honey Smacks 55.6%
2 Post Golden Crisp 51.9%
3 Kellogg’s Froot Loops Marshmallow 48.3%
4 Quaker Oats Cap’n Crunch’s OOPS! All Berries 46.9%
5 Quaker Oats Cap’n Crunch Original 44.4%
6 Quaker Oats Oh!s 44.4%
7 Kellogg’s Smorz 43.3%
8 Kellogg’s Apple Jacks 42.9%
9 Quaker Oats Cap’n Crunch’s Crunch Berries 42.3%
10 Kellogg’s Froot Loops Original 41.4%

EWG points out that the sugar content in these dessert-like cereals is much greater than federal guidelines recommend:

More than three-quarters of children’s cereals do not meet the federal Interagency Working Group’s proposed nutrition guidelines for 2016. Far more meet the industry’s standards for foods nutritious enough to be marketed to children.

Eighty-two percent of General Mills children’s cereals don’t meet the federal guidelines, but only 5 percent fail to meet the industry’s standards. Not surprisingly, General Mills has joined other food, media, and entertainment companies in calling to replace the government proposal with industry’s more lenient guidelines.

But major cereal makers don’t even take their own industry’s targets seriously; one-fourth of children’s cereals contain too much sugar.

So what’s a parent to do? In my house growing up, my folks were partial to a rather dreary cereal called Amaranth Flakes. If you prefer your cereal a bit less austere, these major brands are good choices, says EWG

  • Kellogg’s Mini-Wheats:
    Unfrosted Bite- Size,
    Frosted Big Bite,
    Frosted Bite-Size,
    Frosted Little Bite
  • General Mills Cheerios Original
  • General Mills Kix Original

Even cheaper, and hardly any sugar at all: a bowl of oatmeal.

The EWG has more breakfast factoids and suggestions here.

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SIX TRUTHS

Reclaiming power from those who abuse it often starts with telling the truth. And in "This Is How Authoritarians Get Defeated," MoJo's Monika Bauerlein unpacks six truths to remember during the homestretch of an election where democracy, truth, and decency are on the line.

Truth #1: The chaos is the point.

Truth #2: Team Reality is bigger than it seems.

Truth #3: Facebook owns this.

Truth #4: When we go to work, we're in the fight.

Truth #5: It's about minority rule.

Truth #6: The only thing that can save us is…us.

Please take a moment to see how all these truths add up, because what happens in the weeks and months ahead will reverberate for at least a generation and we better be prepared.

And if you think journalism like Mother Jones'—that calls it like it is, that will never acquiesce to power, that looks where others don't—can help guide us through this historic, high-stakes moment, and you're able to right now, please help us reach our $350,000 goal by October 31 with a donation today. It's all hands on deck for democracy.

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