Heading to California’s Annual Organic-Farming Woodstock

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At California’s annual Eco-Farm conference, some 1,400-1,500 organic farmers, farmhands, Big Organic marketers, and sundry sustainable-ag enthusiasts pack into a rustic, beautiful seaside conference center an hour-and-a-half south of San Francisco to talk seeds, weeds, and agribiz misdeeds amid the dunes. I loved it when I attended in 2008. At the Asilomar center overlooking Monterery Bay—incidentally, the site of a seminal meeting of scientists and lawyers about how to proceed with GMO research way back in 1975—there’s no brain-sucking hotel auditorium, no day upon day of artificial light and processed air. Break-out sessions take place in scattered bungalows, linked by trails through rolling dunes. The low roar in the background isn’t some infernal highway; rather, waves lashing up against a rocky shore. It’s a bit like summer camp for sustainable-ag nerds: You wind up outdoors a lot, wandering from activity to activity, often pelted by rain.

I’ll be there for the next several days, filing dispatches as possible. I’m also giving a talk on how it’s up to communities to create alternative food systems in an era of outright industry capture of regulation and food policy. Here is the schedule.

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WE CAME UP SHORT.

We just wrapped up a shorter-than-normal, urgent-as-ever fundraising drive and we came up about $45,000 short of our $300,000 goal.

That means we're going to have upwards of $350,000, maybe more, to raise in online donations between now and June 30, when our fiscal year ends and we have to get to break-even. And even though there's zero cushion to miss the mark, we won't be all that in your face about our fundraising again until June.

So we urgently need this specific ask, what you're reading right now, to start bringing in more donations than it ever has. The reality, for these next few months and next few years, is that we have to start finding ways to grow our online supporter base in a big way—and we're optimistic we can keep making real headway by being real with you about this.

Because the bottom line: Corporations and powerful people with deep pockets will never sustain the type of journalism Mother Jones exists to do. The only investors who won’t let independent, investigative journalism down are the people who actually care about its future—you.

And we hope you might consider pitching in before moving on to whatever it is you're about to do next. We really need to see if we'll be able to raise more with this real estate on a daily basis than we have been, so we're hoping to see a promising start.

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