VIDEO: Michael Pollan Talks GMO Labeling

California’s Proposition 37, a ballot initiative that would require the labeling of genetically modified foods, is coming down to the wire as the Nov. 6 election approaches. (I’ve written about Prop. 37 here, here, and here.) As recently as Sept. 27, Pepperdine University’s bi-monthly poll found 3-to-1 support among the state’s voters for the proposition. Two weeks later, the lead had shrunk to 48 percent for to 40 percent against. Like the presidential race, the fight over Prop. 37 has tightened dramatically.

Pepperdine University's poll shows a once-wide lead tightening rapidly.  Pepperdine UniversityPepperdine University’s poll shows a once-wide lead tightening rapidly. Pepperdine UniversityWhat happened? Most likely, it’s the recent multimillion-dollar major television ad blitz, funded by agrichemical giants like Monsanto and processed food makers like Kraft, to whip up opposition to GMO labeling. (Dig into the latest contributions to the effort to defeat Prop. 37 here—on Oct. 19 alone, meat giant Smithfield came through with $454,908.15; Kraft ponied up $1,094,851.75; Pepsi chipped in $429,100.00, etc.)

“This is a great example of the power of advertising,” pollster Chris Condon of M4 Strategies, which conducted the survey, told The Los Angeles Times. “A lot of money has been poured into the No side, and the effect has been dramatic.”

On Wednesday’s Democracy Now show, Amy Goodman hosted a no-holds-barred debate between Prop. 37 spokesperson Stacy Malkan and David Zilberman, professor of agricultural and resource economics at University of California, Berkeley, who opposes the measure. In the debate, Zilberman strains to convince viewers that labeling GMOs in California would mean the starvation of thousands in Africa.

Goodman also interviewed Michael Pollan, who recently argued in The New York Times Magazine that Prop. 37 is a key test for “whether or not there is a ‘food movement’ in America worthy of the name—that is, an organized force in our politics capable of demanding change in the food system.”

In another segment, Pollan holds forth on the food movement’s burgeoning political power, agruing that the movement remains in its infancy—he argues that the food movement today is like the environmental movement before the first Earth Day in 1970.

Finally, for one more blast of Prop. 37 commentary as the election hits the stretch run, The New York Times’ food guru Mark Bittman recently made the case for it.

THE TRUTH...

is the first thing despots go after. An unwavering commitment to it is probably what draws you to Mother Jones' journalism. And as we're seeing in the US and the world around, authoritarians seek to poison the discourse and the way we relate to each other because they can't stand people coming together around a shared sense of the truth—it's a huge threat to them.

Which is also a pretty great way to describe Mother Jones' mission: People coming together around the truth to hold power accountable.

And right now, we need to raise about $400,000 from our online readers over the next two months to hit our annual goal and make good on that mission. Read more about the information war we find ourselves in and how people-powered, independent reporting can and must rise to the challenge—and please support our team's truth-telling journalism with a donation if you can right now.

payment methods

THE TRUTH...

is the first thing despots go after. An unwavering commitment to it is probably what draws you to Mother Jones' journalism. And as we're seeing in the US and the world around, authoritarians seek to poison the discourse and the way we relate to each other because they can't stand people coming together around a shared sense of the truth—it's a huge threat to them.

Which is also a pretty great way to describe Mother Jones' mission: People coming together around the truth to hold power accountable.

And right now, we need to raise about $400,000 from our online readers over the next two months to hit our annual goal and make good on that mission. Read more about the information war we find ourselves in and how people-powered, independent reporting can and must rise to the challenge—and please support our team's truth-telling journalism with a donation if you can right now.

payment methods

We Recommend

Latest

Sign up for our free newsletter

Subscribe to the Mother Jones Daily to have our top stories delivered directly to your inbox.

Get our award-winning magazine

Save big on a full year of investigations, ideas, and insights.

Subscribe

Support our journalism

Help Mother Jones' reporters dig deep with a tax-deductible donation.

Donate