VIDEO: Michael Pollan Talks GMO Labeling

California’s Proposition 37, a ballot initiative that would require the labeling of genetically modified foods, is coming down to the wire as the Nov. 6 election approaches. (I’ve written about Prop. 37 here, here, and here.) As recently as Sept. 27, Pepperdine University’s bi-monthly poll found 3-to-1 support among the state’s voters for the proposition. Two weeks later, the lead had shrunk to 48 percent for to 40 percent against. Like the presidential race, the fight over Prop. 37 has tightened dramatically.

Pepperdine University's poll shows a once-wide lead tightening rapidly.  Pepperdine UniversityPepperdine University’s poll shows a once-wide lead tightening rapidly. Pepperdine UniversityWhat happened? Most likely, it’s the recent multimillion-dollar major television ad blitz, funded by agrichemical giants like Monsanto and processed food makers like Kraft, to whip up opposition to GMO labeling. (Dig into the latest contributions to the effort to defeat Prop. 37 here—on Oct. 19 alone, meat giant Smithfield came through with $454,908.15; Kraft ponied up $1,094,851.75; Pepsi chipped in $429,100.00, etc.)

“This is a great example of the power of advertising,” pollster Chris Condon of M4 Strategies, which conducted the survey, told The Los Angeles Times. “A lot of money has been poured into the No side, and the effect has been dramatic.”

On Wednesday’s Democracy Now show, Amy Goodman hosted a no-holds-barred debate between Prop. 37 spokesperson Stacy Malkan and David Zilberman, professor of agricultural and resource economics at University of California, Berkeley, who opposes the measure. In the debate, Zilberman strains to convince viewers that labeling GMOs in California would mean the starvation of thousands in Africa.

Goodman also interviewed Michael Pollan, who recently argued in The New York Times Magazine that Prop. 37 is a key test for “whether or not there is a ‘food movement’ in America worthy of the name—that is, an organized force in our politics capable of demanding change in the food system.”

In another segment, Pollan holds forth on the food movement’s burgeoning political power, agruing that the movement remains in its infancy—he argues that the food movement today is like the environmental movement before the first Earth Day in 1970.

Finally, for one more blast of Prop. 37 commentary as the election hits the stretch run, The New York Times’ food guru Mark Bittman recently made the case for it.

SIX TRUTHS

Reclaiming power from those who abuse it often starts with telling the truth. And in "This Is How Authoritarians Get Defeated," MoJo's Monika Bauerlein unpacks six truths to remember during the homestretch of an election where democracy, truth, and decency are on the line.

Truth #1: The chaos is the point.

Truth #2: Team Reality is bigger than it seems.

Truth #3: Facebook owns this.

Truth #4: When we go to work, we're in the fight.

Truth #5: It's about minority rule.

Truth #6: The only thing that can save us is…us.

Please take a moment to see how all these truths add up, because what happens in the weeks and months ahead will reverberate for at least a generation and we better be prepared.

And if you think journalism like Mother Jones'—that calls it like it is, that will never acquiesce to power, that looks where others don't—can help guide us through this historic, high-stakes moment, and you're able to right now, please help us reach our $350,000 goal by October 31 with a donation today. It's all hands on deck for democracy.

payment methods

SIX TRUTHS

Reclaiming power from those who abuse it often starts with telling the truth. And in "This Is How Authoritarians Get Defeated," MoJo's Monika Bauerlein unpacks six truths to remember during the homestretch of an election where democracy, truth, and decency are on the line.

Truth #1: The chaos is the point.

Truth #2: Team Reality is bigger than it seems.

Truth #3: Facebook owns this.

Truth #4: When we go to work, we're in the fight.

Truth #5: It's about minority rule.

Truth #6: The only thing that can save us is…us.

Please take a moment to see how all these truths add up, because what happens in the weeks and months ahead will reverberate for at least a generation and we better be prepared.

And if you think journalism like Mother Jones'—that calls it like it is, that will never acquiesce to power, that looks where others don't—can help guide us through this historic, high-stakes moment, and you're able to right now, please help us reach our $350,000 goal by October 31 with a donation today. It's all hands on deck for democracy.

payment methods

We Recommend

Latest

Sign up for our free newsletter

Subscribe to the Mother Jones Daily to have our top stories delivered directly to your inbox.

Get our award-winning magazine

Save big on a full year of investigations, ideas, and insights.

Subscribe

Support our journalism

Help Mother Jones' reporters dig deep with a tax-deductible donation.

Donate