Chick-Fil-A’s Twee New Food Journalism Site


Perhaps hoping to distance itself from its horrendous display of homophobia in 2012, the fast-food chicken chain Chick-Fil-A has launched a folksy new food journalism site called Let’s Gather:

Image from Let’s Gather

Yes really. Check out the actual site, which is now hosting the project’s second issue. Push past the animated bees buzzing around scenically, and don’t get so distracted by this homey idyll that you forget to click on the shabby chic nav tool in the upper right.

Once you do, you might venture over to the about page, which says this: “By exploring the winsome themes found in the everyday blend of our meals, hobbies, and relationships, each issue inspires readers to try a new recipe, think a new thought, and join a new conversation. Ultimately, these are stories that remind us of the joy we experience when we make time to do life together.” (Emphasis added.)

But wait, it gets better. Nestled among the features about stair climbing and giving up groceries is a Q&A with Chick-Fil-A on-staff registered dietitian (don’t even get me started) Jodie Worrell:

Image from Let’s Gather

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We've never been very good at being conservative.

And usually, that serves us well in doing the ambitious, hard-hitting journalism that you turn to Mother Jones for. But it also means we can't afford to come up short when it comes to scratching together the funds it takes to keep our team firing on all cylinders, and the truth is, we finished our budgeting cycle on June 30 about $100,000 short of our online goal.

This is no time to come up short. It's time to fight like hell, as our namesake would tell us to do, for a democracy where minority rule cannot impose an extreme agenda, where facts matter, and where accountability has a chance at the polls and in the press. If you value our reporting and you can right now, please help us dig out of the $100,000 hole we're starting our new budgeting cycle in with an always-needed and always-appreciated donation today.

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