Your Snobby Wine Friends Are Full of Shit


Find yourself in the company of an intolerable, self-annointed wine connoisseur? Don’t bother arguing about how great the $7 bottle of supermarket merlot is. The best way to deal with the inevitable snobbery headed your way might be to show them the following video produced by Vox, which slays the belief expensive wines are more delicious. 

When 19 staffers blind-tested three different red wines from the same grape, the average ratings for the cheapest and most expensive wines were exactly the same! And while half of those tested were able to correctly identify which wine was the most expensive, they actually reported enjoying it less than the cheaper offerings. That’s because, according to the video, more complex wines tend to challenge our plebian palates. 

Thanks Vox. Now here is Mother Jones‘ contribution to you oenophiles: “How to Open a Wine Bottle With Your Shoe.”

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Dear Reader,

This feels like the most important fundraising drive since I've been CEO of Mother Jones, with staggeringly high stakes and so much uncertainty. In "News Is Just Like Waste Management," I try to unpack the reality we all face and how we can rise to the challenge. If you're able to, this is a critical moment to support Mother Jones’ nonprofit journalism: We need to raise $400,000 to help cover the vital reporting projects we have planned, and right now is no time to pull back.

Monika Bauerlein, CEO, Mother Jones

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