Why Is a Whole Foods Exec Livestreaming His Empty Office?

Whole Foods recently announced its plan to open a new line of smaller stores called “365,” and along with the news they launched a very, well, strange promotional website. If you type in www.wholefoodsmarket.com/365 you will find a webpage streaming a live cam of 365 president Jeff Turnas‘s desk. As of the writing of this post, the live stream has been going for some 170 hours; that’s more than seven days.

If this tactic is meant to show how hard Whole Foods is working on its new, more affordable venture (amid growing competition and accusations of overcharging customers), it’s not really working. We scanned through the seven days of footage and not once was the office occupied.

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Fact:

In-depth journalism that investigates the powerful takes real money and is so damn important right now.But it doesn’t take a Mother Jones investigation to know that billionaires and corporations will never fund the type of reporting (like they do politicians) we do that exists to help bring about change. Instead, our mission-driven journalism is made possible by people power, and has been for 46 years now since our founding as a non-profit.

In “TITLE TK” Monica Bauerlein writes about the perilous moment we’re in, and why it’s so important that we raise $325,000 by the time November’s midterms are decided so we can be ready to throw everything we have at the big issues facing the nation no matter what happens. Please help MoJo’s people-powered journalism with a donation today.

$400,000 to go!

payment methods

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