November 14, 2020

The Million MAGA March Hashtag Has Been Taken Over by Images of Pancakes

Flapjacks, not fascists.

vincepenman/Getty

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At Mother Jones, we take turns working on the weekend. We do this to make sure there’s always someone around to cover the latest breaking news, or big, national events, or whatever seems to be happening on these two days of the week when most everyone else sleeps in. Well, reader, today is my weekend shift. And it began like most of my weekend shifts: by looking at Twitter.

There’s supposed to be a big MAGA rally in DC later today, and #MillionMAGAMarch and #MarchForTrump are trending on the platform. Like a good, dutiful, weekend worker, I clicked on the hashtag to check out what sort of videos and images were coming out of the march.

But instead of tweets from the Proud Boys, I was met with countless photos of…pancakes.

According to the Wrap, which first reported on the Twitter pancake takeover, actor and content creator Shea Depmore started the trend by asking her followers on TikTok to “fill the hashtag” #MillionMAGAMarch “with syrupy goodness.” “That’s right, Make America Pancakes Again,” she said. “Someone please inform the K-pop stans.” Her followers seem to have listened, and now hashtags associated with the march have been flooded with flapjacks.

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WE CAME UP SHORT.

We just wrapped up a shorter-than-normal, urgent-as-ever fundraising drive and we came up about $45,000 short of our $300,000 goal.

That means we're going to have upwards of $350,000, maybe more, to raise in online donations between now and June 30, when our fiscal year ends and we have to get to break-even. And even though there's zero cushion to miss the mark, we won't be all that in your face about our fundraising again until June.

So we urgently need this specific ask, what you're reading right now, to start bringing in more donations than it ever has. The reality, for these next few months and next few years, is that we have to start finding ways to grow our online supporter base in a big way—and we're optimistic we can keep making real headway by being real with you about this.

Because the bottom line: Corporations and powerful people with deep pockets will never sustain the type of journalism Mother Jones exists to do. The only investors who won’t let independent, investigative journalism down are the people who actually care about its future—you.

And we hope you might consider pitching in before moving on to whatever it is you're about to do next. We really need to see if we'll be able to raise more with this real estate on a daily basis than we have been, so we're hoping to see a promising start.

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