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THE CAMPAIGN IN A NUTSHELL….This picture is a microcosm of the entire campaign. It’s totally unfair, it could happen to any of us, it’s just an unfortunate trick of timing and angle, but….well, nothing is going right for John McCain this year, is it? The guy is cursed.

Speaking of that, though, here is Jacob Hacker:

We political scientists generally subscribe to the “minimal effects” view of campaigns, in which both sides are savvy enough that their efforts cancel each other out. And this certainly seems like an election in which the fundamentals have swamped any campaign strategies either side has used. But I think it’s time to recognize that Obama has done something more profound in this cycle than simply run a smart campaign; he is showing that the old Republican strategy on economic policy of calling for tax cuts and criticizing government, while thowing mud in every other area, has real limits when the other side directly confronts it with arguments for “investment” and more carefully targeted tax policies.

I really think this is off base. Yes, Obama has run a good, disciplined campaign, but I think Jacob was right the first time around: the fundamentals have dominated every step of the way. Sure, Obama’s calls for investment might deserve some small credit for his success, but come on: every Democrat has learned to call their spending programs “investments.” That’s a no-brainer. What’s more, this isn’t the cornerstone of Obama’s economic program anyway. His cornerstone is a platform of huge tax cuts, which he’s been publicizing with massive advertising blitzes in every battleground state in the country. Joe the Plumber might not be happy with Obama’s plan, but as Obama himself keeps hammering away at, 95% of the country should like it just fine.

Aside from all the other fundamentals pointing to a Democratic victory this year, Obama has been successful mainly because (a) he’s fought tax cuts with tax cuts, and (b) the financial crisis has swamped everything else. I would really, really like to think that Obama has found the magic bullet for fighting the tax cut loonies at the Journal and the Club for Growth, but the evidence just doesn’t back it up. Unfortunately for the cause of liberalism, he’s chosen instead to cave in and fight entirely on their turf. This is almost certainly a tactically wise decision, but it’s not something progressives should be very happy about.

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WE CAME UP SHORT.

We just wrapped up a shorter-than-normal, urgent-as-ever fundraising drive and we came up about $45,000 short of our $300,000 goal.

That means we're going to have upwards of $350,000, maybe more, to raise in online donations between now and June 30, when our fiscal year ends and we have to get to break-even. And even though there's zero cushion to miss the mark, we won't be all that in your face about our fundraising again until June.

So we urgently need this specific ask, what you're reading right now, to start bringing in more donations than it ever has. The reality, for these next few months and next few years, is that we have to start finding ways to grow our online supporter base in a big way—and we're optimistic we can keep making real headway by being real with you about this.

Because the bottom line: Corporations and powerful people with deep pockets will never sustain the type of journalism Mother Jones exists to do. The only investors who won’t let independent, investigative journalism down are the people who actually care about its future—you.

And we hope you might consider pitching in before moving on to whatever it is you're about to do next. We really need to see if we'll be able to raise more with this real estate on a daily basis than we have been, so we're hoping to see a promising start.

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