November 3, 2008

Boo!

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BOO!….This is a few days old, but it just occurred to me to wonder who won the Halloween mask contest this year. Here’s the answer:

Barack Obama will be the next president. At least that’s what BuySeasons of New Berlin predicted last week based on the sales of its 99-cent paper presidential masks.

Sales of the masks as of Oct. 31 showed Obama with 55 percent of the sales and John McCain with 45 percent. The company, founded in 1999, has accurately predicted the last two presidential elections based on its mask sales.

Just sayin’.

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WE CAME UP SHORT.

We just wrapped up a shorter-than-normal, urgent-as-ever fundraising drive and we came up about $45,000 short of our $300,000 goal.

That means we're going to have upwards of $350,000, maybe more, to raise in online donations between now and June 30, when our fiscal year ends and we have to get to break-even. And even though there's zero cushion to miss the mark, we won't be all that in your face about our fundraising again until June.

So we urgently need this specific ask, what you're reading right now, to start bringing in more donations than it ever has. The reality, for these next few months and next few years, is that we have to start finding ways to grow our online supporter base in a big way—and we're optimistic we can keep making real headway by being real with you about this.

Because the bottom line: Corporations and powerful people with deep pockets will never sustain the type of journalism Mother Jones exists to do. The only investors who won’t let independent, investigative journalism down are the people who actually care about its future—you.

And we hope you might consider pitching in before moving on to whatever it is you're about to do next. We really need to see if we'll be able to raise more with this real estate on a daily basis than we have been, so we're hoping to see a promising start.

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