December 19, 2008

Good News, Bad News

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GOOD NEWS, BAD NEWS….Today brings yet another parting gift from George Bush: several thousand megawatts of new coal-fired power plants. Breathe deep, America. On the brighter side, Joe Romm is pretty excited over the appointment of John Holdren as the president’s science advisor:

I have known Holdren for over a decade and have discussed energy/climate issues with him many times. He probably has more combined expertise on both climate science and clean energy technology than any other person who could plausibly have been named science adviser. You can see a video of an excellent talk he gave here (along with talks by Chu and me). For a more recent BBC interview, see “The Climate Quote of the Week.”

I would say that if Holdren is named (on Saturday), it is an even stronger signal than the terrific choice of Steven Chu for Energy Secretary that Obama is dead serious about the strongest possible action on global warming….Holdren ain’t in the “do something but not enough to avoid catastrophe” crowd.

If Holdren is OK with Joe Romm, he’s OK with me. As I said yesterday, I think there’s only just so much you can conclude based on appointments by themselves, but so far Obama’s picks in the area of science and energy certainly suggest in the strongest possible terms that he plans to take a very serious, very activist approach to global warming.

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WE'LL BE BLUNT

It is astonishingly hard keeping a newsroom afloat these days, and we need to raise $253,000 in online donations quickly, by October 7.

The short of it: Last year, we had to cut $1 million from our budget so we could have any chance of breaking even by the time our fiscal year ended in June. And despite a huge rally from so many of you leading up to the deadline, we still came up a bit short on the whole. We can’t let that happen again. We have no wiggle room to begin with, and now we have a hole to dig out of.

Readers also told us to just give it to you straight when we need to ask for your support, and seeing how matter-of-factly explaining our inner workings, our challenges and finances, can bring more of you in has been a real silver lining. So our online membership lead, Brian, lays it all out for you in his personal, insider account (that literally puts his skin in the game!) of how urgent things are right now.

The upshot: Being able to rally $253,000 in donations over these next few weeks is vitally important simply because it is the number that keeps us right on track, helping make sure we don't end up with a bigger gap than can be filled again, helping us avoid any significant (and knowable) cash-flow crunches for now. We used to be more nonchalant about coming up short this time of year, thinking we can make it by the time June rolls around. Not anymore.

Because the in-depth journalism on underreported beats and unique perspectives on the daily news you turn to Mother Jones for is only possible because readers fund us. Corporations and powerful people with deep pockets will never sustain the type of journalism we exist to do. The only investors who won’t let independent, investigative journalism down are the people who actually care about its future—you.

And we need readers to show up for us big time—again.

Getting just 10 percent of the people who care enough about our work to be reading this blurb to part with a few bucks would be utterly transformative for us, and that's very much what we need to keep charging hard in this financially uncertain, high-stakes year.

If you can right now, please support the journalism you get from Mother Jones with a donation at whatever amount works for you. And please do it now, before you move on to whatever you're about to do next and think maybe you'll get to it later, because every gift matters and we really need to see a strong response if we're going to raise the $253,000 we need in less than three weeks.

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