November Sales

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NOVEMBER SALES….Actual retail sales figures for November are in:

Major retailers such as Macy’s, Abercrombie & Fitch and GAP reported sales declines of more than 10% in November….Shops hoped that Black Friday, the day after Thanksgiving and traditionally the biggest shopping day of the year, would jump-start consumer outlay but industry experts were downbeat.

….ShopperTrak, a retail monitoring firm, said total sales at US retailers rose 1% during the Black Friday weekend but analysts believe much of that gain will have been stoked by deep discounts and will hit profits….The International Council of Shopping Centers, which represents stores including GAP and JCPenney, said sales at 37 major retailers fell 2.7% over November — the worst start to the holiday season in 35 years.

Given this, does anyone even remotely believe the National Retail Federation’s annual Black Friday estimate, which suggests that retail sales over the Thanksgiving weekend were up 20% this year? Media outlets, as usual, reported the NRF’s numbers as gospel, but I’d suggest that in the future they should simply toss them in the waste bin. As near as I can tell, they have no basis in reality at all.

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SIX TRUTHS

Reclaiming power from those who abuse it often starts with telling the truth. And in "This Is How Authoritarians Get Defeated," MoJo's Monika Bauerlein unpacks six truths to remember during the homestretch of an election where democracy, truth, and decency are on the line.

Truth #1: The chaos is the point.

Truth #2: Team Reality is bigger than it seems.

Truth #3: Facebook owns this.

Truth #4: When we go to work, we're in the fight.

Truth #5: It's about minority rule.

Truth #6: The only thing that can save us is…us.

Please take a moment to see how all these truths add up, because what happens in the weeks and months ahead will reverberate for at least a generation and we better be prepared.

And if you think journalism like Mother Jones'—that calls it like it is, that will never acquiesce to power, that looks where others don't—can help guide us through this historic, high-stakes moment, and you're able to right now, please help us reach our $350,000 goal by October 31 with a donation today. It's all hands on deck for democracy.

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