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BARACK OBAMA 2.0….Barack Obama is apparently planning to create a permanent political organization designed not just to help him win reelection in 2012, but to help him get his policy agenda passed in the meantime:

The organization, known internally as “Barack Obama 2.0,” is being designed to sustain a grass-roots network of millions that was mobilized last year to elect Obama and now is widely considered the country’s most potent political machine.Organizers and even Republicans say the scope of this permanent campaign structure is unprecedented for a president.

….Though the plan still is emerging, one source with knowledge of the internal discussion said the organization could have an annual budget of $75 million in privately raised funds. Another said it would deploy hundreds of paid staff members — possibly one for every congressional district in certain politically important states and even more in larger battlegrounds such as Florida, Ohio, Colorado, Virginia and North Carolina.

….The Obama system will be used at least in part to influence members of the president’s own party. For example, Democratic lawmakers in Republican-leaning districts might resist voting for an Obama-backed global warming bill. In that case, the White House or DNC could use the new network for phone campaigns, demonstrations or lobbying trips to push lawmakers to stick with Obama.

This is something that Mark Kleiman more or less predicted many months ago. (To me, anyway. I’m not sure if he blogged about it.) His conjecture was that Obama’s organization had fundamentally redefined presidential politics thanks to its huge pool of dedicated volunteers and its ability to quickly raise unheard-of sums of money. After all, what congressman is likely to buck the boss if the boss can offer — or withhold — hundreds of thousands of dollars without batting an eye and mobilize — or withhold — hundreds of thousands of phone calls and telegrams depending on how closely you toe the presidential line? Every president has a certain amount of power he can bring to bear against holdout legislators, but Obama’s organization brings this to a whole new level.

If this turns out to be right, Congress is going to learn pretty quickly that the ballgame has changed. Should be fun to watch.

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WE CAME UP SHORT.

We just wrapped up a shorter-than-normal, urgent-as-ever fundraising drive and we came up about $45,000 short of our $300,000 goal.

That means we're going to have upwards of $350,000, maybe more, to raise in online donations between now and June 30, when our fiscal year ends and we have to get to break-even. And even though there's zero cushion to miss the mark, we won't be all that in your face about our fundraising again until June.

So we urgently need this specific ask, what you're reading right now, to start bringing in more donations than it ever has. The reality, for these next few months and next few years, is that we have to start finding ways to grow our online supporter base in a big way—and we're optimistic we can keep making real headway by being real with you about this.

Because the bottom line: Corporations and powerful people with deep pockets will never sustain the type of journalism Mother Jones exists to do. The only investors who won’t let independent, investigative journalism down are the people who actually care about its future—you.

And we hope you might consider pitching in before moving on to whatever it is you're about to do next. We really need to see if we'll be able to raise more with this real estate on a daily basis than we have been, so we're hoping to see a promising start.

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