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JOB LOSSES….A headline at CNN blares:

Worst year for jobs since ’45

The LA Times follows suit. But come on, folks. This is completely bogus. I’m all for dramatizing just how grim our economic situation is, but you can’t use raw numbers like this in an era of rising population. The civilian labor force today is 40% larger than it was in 1982 and more than twice as large as it was in 1945. Job losses last year amounted to about 1.7% of the labor force, but in 1945 the equivalent number was nearly 5% and in 1982 it was nearly 2%.

Job losses last year were brutal, and if you count broader measures than the headline unemployment rate they were even grimmer. But there’s no need to use moron math to make it seem even worse than it is. “Worst since 1982” would have been fine.

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WE CAME UP SHORT.

We just wrapped up a shorter-than-normal, urgent-as-ever fundraising drive and we came up about $45,000 short of our $300,000 goal.

That means we're going to have upwards of $350,000, maybe more, to raise in online donations between now and June 30, when our fiscal year ends and we have to get to break-even. And even though there's zero cushion to miss the mark, we won't be all that in your face about our fundraising again until June.

So we urgently need this specific ask, what you're reading right now, to start bringing in more donations than it ever has. The reality, for these next few months and next few years, is that we have to start finding ways to grow our online supporter base in a big way—and we're optimistic we can keep making real headway by being real with you about this.

Because the bottom line: Corporations and powerful people with deep pockets will never sustain the type of journalism Mother Jones exists to do. The only investors who won’t let independent, investigative journalism down are the people who actually care about its future—you.

And we hope you might consider pitching in before moving on to whatever it is you're about to do next. We really need to see if we'll be able to raise more with this real estate on a daily basis than we have been, so we're hoping to see a promising start.

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