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SINGLE PAGE….With a slowdown in advertising prompting online sites to cut back on their ad inventory, Felix Salmon suggests one easy way to do it:

In the early days of the web, in an attempt to goose pageviews, publishers started asking readers to click through two or three or sometimes even a dozen different pages to get through one story. It’s annoying and self-defeating, and I devoutly wish that a move to reduce inventory will kill off this miserable habit.

….Every time I go to a website like the NYT or The Big Money, the need to hunt around for the “single page” button and click on it and wait for the page to reload makes me hate the site just a tiny bit. For really gruesome offenders like Time, I simply don’t read a lot of their listicles, no matter how good they are, because the multiple-page format makes them all but unreadable. Now that the need to maximize inventory has disappeared, maybe this whole annoying thing will go away.

Sign me up! The multiple page format is both stupid and obsolete, and it’s long past time to get rid of it. The worst offenders are sites that break stories up into three or four (or more) chunks and sites whose only option for single-page reading is a “printer format” that’s clunkily formatted and annoying to read. I’m with Felix on this: time to knock it off, folks.

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IT'S NOT THAT WE'RE SCREWED WITHOUT TRUMP:

"It's that we're screwed with or without him if we can't show the public that what we do matters for the long term," writes Mother Jones CEO Monika Bauerlein as she kicks off our drive to raise $350,000 in donations from readers by July 17.

This is a big one for us. So, as we ask you to consider supporting our team's journalism, we thought we'd slow down and check in about where Mother Jones is and where we're going after the chaotic last several years. This comparatively slow moment is also an urgent one for Mother Jones: You can read more in "Slow News Is Good News," and if you're able to, please support our team's hard-hitting journalism and help us reach our big $350,000 goal with a donation today.

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