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Responding to a recent New York Times piece about the demise of voice mail, Matt Yglesias says, “If you leave a message on my office voicemail, forget about it. I’m not even entirely sure I know how to check it.” James Joyner agrees: “I often forget to check my voice mail for days on end and my wife simply won’t check a message, preferring to return any missed calls that show up on her mobile.”  And Andrew Sullivan warns us: “I check my voice mail once a week. Just so you know.”

I’ve never had quite the aversion to voice mail that these folks do1, but still, I understand.  Death to voice mail.  One thing, though: I hope everyone who hates voice mail at least records an outgoing message warning callers that a callback is unlikely and providing some other way of getting in touch.  It’s one thing not to like voice mail, but it’s quite another to have it on your phone and then just leave people hanging wondering why they never heard back from you.

1True story: I once wrote a remarkably full-featured piece of Windows software solely to keep track of voice mail at work.  It started out as a project to teach myself SQL programming and sort of mushroomed from there.  What a waste.  But it was fun at the time.

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WE CAME UP SHORT.

We just wrapped up a shorter-than-normal, urgent-as-ever fundraising drive and we came up about $45,000 short of our $300,000 goal.

That means we're going to have upwards of $350,000, maybe more, to raise in online donations between now and June 30, when our fiscal year ends and we have to get to break-even. And even though there's zero cushion to miss the mark, we won't be all that in your face about our fundraising again until June.

So we urgently need this specific ask, what you're reading right now, to start bringing in more donations than it ever has. The reality, for these next few months and next few years, is that we have to start finding ways to grow our online supporter base in a big way—and we're optimistic we can keep making real headway by being real with you about this.

Because the bottom line: Corporations and powerful people with deep pockets will never sustain the type of journalism Mother Jones exists to do. The only investors who won’t let independent, investigative journalism down are the people who actually care about its future—you.

And we hope you might consider pitching in before moving on to whatever it is you're about to do next. We really need to see if we'll be able to raise more with this real estate on a daily basis than we have been, so we're hoping to see a promising start.

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