May 8, 2009

Muddling Through

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Do we need to take drastic action to save the American banking system?  Or can we just let weak banks “muddle through,” using their operating profits to slowly but steadily improve their solvency over time?  The latter was the Japanese approach, and Matt Yglesias points out today that there are some revisionist arguments going around that, actually, Japan didn’t do all that badly.  So maybe muddling isn’t so bad after all.

Along the same lines, John Hempton once pointed out to me that Thailand followed the same approach after their currency crisis in 1997, and it worked fine.

Then again, Sweden and Norway needed massive intervention to save their banking system in the early 90s.  Muddling wouldn’t have worked for them.

So it all depends.  That’s not a very exciting conclusion, is it?  But that’s life in the world of high finance.  It’s just like Hollywood: nobody knows anything.

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WE CAME UP SHORT.

We just wrapped up a shorter-than-normal, urgent-as-ever fundraising drive and we came up about $45,000 short of our $300,000 goal.

That means we're going to have upwards of $350,000, maybe more, to raise in online donations between now and June 30, when our fiscal year ends and we have to get to break-even. And even though there's zero cushion to miss the mark, we won't be all that in your face about our fundraising again until June.

So we urgently need this specific ask, what you're reading right now, to start bringing in more donations than it ever has. The reality, for these next few months and next few years, is that we have to start finding ways to grow our online supporter base in a big way—and we're optimistic we can keep making real headway by being real with you about this.

Because the bottom line: Corporations and powerful people with deep pockets will never sustain the type of journalism Mother Jones exists to do. The only investors who won’t let independent, investigative journalism down are the people who actually care about its future—you.

And we hope you might consider pitching in before moving on to whatever it is you're about to do next. We really need to see if we'll be able to raise more with this real estate on a daily basis than we have been, so we're hoping to see a promising start.

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