September 29, 2009

Chart of the Day

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Republicans took their best shot at sinking healthcare reform over August, but it turns out that public support for their position was sort of a like a convention bounce: sharp but short-lived.  At least, that’s the takeaway from the latest Kaiser poll, which shows that support for healthcare reform has already recovered from the beating it took during the summer townhalls.  This is pretty much what I expected all along, and I wouldn’t be at all surprised to see public support creep back into the low 60s if Obama and the Democrats continue to lower the temperature and work steadily to produce a solid, defensible bill with demonstrable benefits for the average consumer.  With this level of support, healthcare reform is decidedly doable.

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WE CAME UP SHORT.

We just wrapped up a shorter-than-normal, urgent-as-ever fundraising drive and we came up about $45,000 short of our $300,000 goal.

That means we're going to have upwards of $350,000, maybe more, to raise in online donations between now and June 30, when our fiscal year ends and we have to get to break-even. And even though there's zero cushion to miss the mark, we won't be all that in your face about our fundraising again until June.

So we urgently need this specific ask, what you're reading right now, to start bringing in more donations than it ever has. The reality, for these next few months and next few years, is that we have to start finding ways to grow our online supporter base in a big way—and we're optimistic we can keep making real headway by being real with you about this.

Because the bottom line: Corporations and powerful people with deep pockets will never sustain the type of journalism Mother Jones exists to do. The only investors who won’t let independent, investigative journalism down are the people who actually care about its future—you.

And we hope you might consider pitching in before moving on to whatever it is you're about to do next. We really need to see if we'll be able to raise more with this real estate on a daily basis than we have been, so we're hoping to see a promising start.

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