October 21, 2009

Chart of the Day

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Via Felix Salmon, this might be the most perfect blog chart ever: totally fascinating but without any serious redeeming value at all.  Even better, it provides support for virtually any politico-cultural argument you care to make.  It comes from Credit Karma:

Based on a sample of 20,000 credit scores, our data shows that there is a difference of average scores based on what email service users prefer. Interestingly, Gmail and Comcast users came out the top with a higher average, while AOL and Yahoo users had the lowest average credit scores.

Hah!  Stupid Yahoo users do poorly!  But — southerners seem to do well!  Snooty Gmail users aren’t as great as they think!  Etc.  I’ll bet David Brooks could squeeze an entire column out of this.

WE CAME UP SHORT.

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WE CAME UP SHORT.

We just wrapped up a shorter-than-normal, urgent-as-ever fundraising drive and we came up about $45,000 short of our $300,000 goal.

That means we're going to have upwards of $350,000, maybe more, to raise in online donations between now and June 30, when our fiscal year ends and we have to get to break-even. And even though there's zero cushion to miss the mark, we won't be all that in your face about our fundraising again until June.

So we urgently need this specific ask, what you're reading right now, to start bringing in more donations than it ever has. The reality, for these next few months and next few years, is that we have to start finding ways to grow our online supporter base in a big way—and we're optimistic we can keep making real headway by being real with you about this.

Because the bottom line: Corporations and powerful people with deep pockets will never sustain the type of journalism Mother Jones exists to do. The only investors who won’t let independent, investigative journalism down are the people who actually care about its future—you.

And we hope you might consider pitching in before moving on to whatever it is you're about to do next. We really need to see if we'll be able to raise more with this real estate on a daily basis than we have been, so we're hoping to see a promising start.

payment methods

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