October 6, 2009

The Nobel Prize for Catblogging

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You think I’m joking, don’t you?  Au contraire:

Half of the $1.4 million prize went to Charles K. Kao for insights in the mid-1960s about how to get light to travel long distances through glass strands, leading to a revolution in fiber optic cables. The other half of the prize was shared by two researchers at Bell Labs, Willard S. Boyle and George E. Smith, for inventing the semiconductor sensor known as a charge-coupled device, or CCD for short. CCDs now fill digital cameras by the millions.

Without CCDs to take the pictures and fiber optics to carry them from my house to the server that broadcasts them to the world, there would be no Friday Catblogging.  So congratulations to Drs. Kao, Boyle, and Smith.  The catbloggers of the world salute you.  The cats of the world would salute you too if their appreciation of light went beyond coveting sunny patches on the floor.

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WE CAME UP SHORT.

We just wrapped up a shorter-than-normal, urgent-as-ever fundraising drive and we came up about $45,000 short of our $300,000 goal.

That means we're going to have upwards of $350,000, maybe more, to raise in online donations between now and June 30, when our fiscal year ends and we have to get to break-even. And even though there's zero cushion to miss the mark, we won't be all that in your face about our fundraising again until June.

So we urgently need this specific ask, what you're reading right now, to start bringing in more donations than it ever has. The reality, for these next few months and next few years, is that we have to start finding ways to grow our online supporter base in a big way—and we're optimistic we can keep making real headway by being real with you about this.

Because the bottom line: Corporations and powerful people with deep pockets will never sustain the type of journalism Mother Jones exists to do. The only investors who won’t let independent, investigative journalism down are the people who actually care about its future—you.

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