Fight disinformation: Sign up for the free Mother Jones Daily newsletter and follow the news that matters.

A couple of days ago the Army announced that it had met its recuiting goals for this year.  I didn’t pay much attention to the news, but Fred Kaplan did.  And he’s not buying:

According to the Pentagon’s report, the Army’s goal for fiscal year 2009 was to sign 65,000 new recruits. It actually signed 70,045 — amounting to 8 percent more than the target.

But the picture is less bright than it seems. Though the Pentagon’s report doesn’t mention this fact, in each of the previous two years, the Army’s recruitment goal was 80,000 — much higher than this year’s. The Army met those targets, but only by drastically lowering its standards — accepting more applicants who’d dropped out of high school or flunked the military’s aptitude test.

This year, the recruiters restored the old standards — a very good thing for troops’ morale and military effectiveness — but they signed up 10,000 fewer new soldiers.

It is, in other words, not the case that high unemployment or a new public spirit is leading more young men and women into the Army. It’s not the case that more young men and women are going into the Army at all.

Turns out that retention is down too, so that doesn’t explain the lower recruiting goal.  In other words, the Army is shrinking, even though it’s supposed to be growing.  So why do official reports go out of their way to give the opposite impression?

WE CAME UP SHORT.

We just wrapped up a shorter-than-normal, urgent-as-ever fundraising drive and we came up about $45,000 short of our $300,000 goal.

That means we're going to have upwards of $350,000, maybe more, to raise in online donations between now and June 30, when our fiscal year ends and we have to get to break-even. And even though there's zero cushion to miss the mark, we won't be all that in your face about our fundraising again until June.

So we urgently need this specific ask, what you're reading right now, to start bringing in more donations than it ever has. The reality, for these next few months and next few years, is that we have to start finding ways to grow our online supporter base in a big way—and we're optimistic we can keep making real headway by being real with you about this.

Because the bottom line: Corporations and powerful people with deep pockets will never sustain the type of journalism Mother Jones exists to do. The only investors who won’t let independent, investigative journalism down are the people who actually care about its future—you.

And we hope you might consider pitching in before moving on to whatever it is you're about to do next. We really need to see if we'll be able to raise more with this real estate on a daily basis than we have been, so we're hoping to see a promising start.

payment methods

WE CAME UP SHORT.

We just wrapped up a shorter-than-normal, urgent-as-ever fundraising drive and we came up about $45,000 short of our $300,000 goal.

That means we're going to have upwards of $350,000, maybe more, to raise in online donations between now and June 30, when our fiscal year ends and we have to get to break-even. And even though there's zero cushion to miss the mark, we won't be all that in your face about our fundraising again until June.

So we urgently need this specific ask, what you're reading right now, to start bringing in more donations than it ever has. The reality, for these next few months and next few years, is that we have to start finding ways to grow our online supporter base in a big way—and we're optimistic we can keep making real headway by being real with you about this.

Because the bottom line: Corporations and powerful people with deep pockets will never sustain the type of journalism Mother Jones exists to do. The only investors who won’t let independent, investigative journalism down are the people who actually care about its future—you.

And we hope you might consider pitching in before moving on to whatever it is you're about to do next. We really need to see if we'll be able to raise more with this real estate on a daily basis than we have been, so we're hoping to see a promising start.

payment methods

We Recommend

Latest

Sign up for our free newsletter

Subscribe to the Mother Jones Daily to have our top stories delivered directly to your inbox.

Get our award-winning magazine

Save big on a full year of investigations, ideas, and insights.

Subscribe

Support our journalism

Help Mother Jones' reporters dig deep with a tax-deductible donation.

Donate