January 9, 2010

Netflix by Zip Code

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What movies are the most popular with your neighbors? Netflix has the answer and the New York Times has the interactive graphic. Here in lovely downtown Irvine, for example, the most rented title of 2009 was The Curious Case of Benjamin Button. Draw your own conclusions. That was a broadly popular rental, but plenty of movies have strong geographic appeal. Here in Southern California, for example, Religulous, Milk, and Vicky Christina Barcelona were popular among the liberal West LA set, but not so much elsewhere. (The map on the right is for Milk.)

If you live in one of the 12 biggest metro areas, you can play around with maps for your zip code too. Not only is it good clean fun, but surely also something that can inspire plenty of amateur sociology as well as blog posts full of partisan condescension. Latte-sipping lefties didn’t like Paul Blart: Mall Cop! Orange County reactionaries refused to see Frost/Nixon! Nobody liked Indiana Jones and the Kingdom of the Crystal Skull! (Which goes to show that at least there’s some justice in the world.) Have fun.

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WE'LL BE BLUNT

It is astonishingly hard keeping a newsroom afloat these days, and we need to raise $253,000 in online donations quickly, by October 7.

The short of it: Last year, we had to cut $1 million from our budget so we could have any chance of breaking even by the time our fiscal year ended in June. And despite a huge rally from so many of you leading up to the deadline, we still came up a bit short on the whole. We can’t let that happen again. We have no wiggle room to begin with, and now we have a hole to dig out of.

Readers also told us to just give it to you straight when we need to ask for your support, and seeing how matter-of-factly explaining our inner workings, our challenges and finances, can bring more of you in has been a real silver lining. So our online membership lead, Brian, lays it all out for you in his personal, insider account (that literally puts his skin in the game!) of how urgent things are right now.

The upshot: Being able to rally $253,000 in donations over these next few weeks is vitally important simply because it is the number that keeps us right on track, helping make sure we don't end up with a bigger gap than can be filled again, helping us avoid any significant (and knowable) cash-flow crunches for now. We used to be more nonchalant about coming up short this time of year, thinking we can make it by the time June rolls around. Not anymore.

Because the in-depth journalism on underreported beats and unique perspectives on the daily news you turn to Mother Jones for is only possible because readers fund us. Corporations and powerful people with deep pockets will never sustain the type of journalism we exist to do. The only investors who won’t let independent, investigative journalism down are the people who actually care about its future—you.

And we need readers to show up for us big time—again.

Getting just 10 percent of the people who care enough about our work to be reading this blurb to part with a few bucks would be utterly transformative for us, and that's very much what we need to keep charging hard in this financially uncertain, high-stakes year.

If you can right now, please support the journalism you get from Mother Jones with a donation at whatever amount works for you. And please do it now, before you move on to whatever you're about to do next and think maybe you'll get to it later, because every gift matters and we really need to see a strong response if we're going to raise the $253,000 we need in less than three weeks.

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