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Andrew Sullivan comments on Sarah Palin’s latest vapid comments about — well, it doesn’t really matter what they were about, does it?

And so you return to the Palin conundrum. The sheer crudeness of her rhetoric, the vast ignorance it champions, and the charisma of a beautiful white woman rallying heartland male voters against commie evil is a combination it’s simply impossible to grapple with effectively.

She can plagiarize Slate writers in a stream of consciousness at the Wine and Spirits Wholesalers Convention, and chirpily host a clip show, and headline Tea Party events with writing on her hand … and somehow remain a credible figure, getting world-weary, post-everything encomiums from the likes of David Carr. And the sane WTF response — how does one do otherwise? — simply feeds the Palin media machine.

Palin is a media genius. She is a PR genius. My only question is whether she can keep it up. A big part of her success, I think, has been an instinctive notion of just how much exposure is enough, but that seems to be fading a bit. If she becomes a constant presence on our TVs, the way, say, Newt Gingrich is, she might not wear as well as she has so far. We’ll see.

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DONALD TRUMP & DEMOCRACY

Mother Jones was founded to do things differently in the aftermath of a political crisis: Watergate. We stand for justice and democracy. We reject false equivalence. We go after, and go deep on, stories others don’t. And we’re a nonprofit newsroom because we knew corporations and billionaires would never fund the journalism we do. Our reporting makes a difference in policies and people’s lives changed.

And we need your support like never before to vigorously fight back against the existential threats American democracy and journalism face. We’re running behind our online fundraising targets and urgently need all hands on deck right now. We can’t afford to come up short—we have no cushion; we leave it all on the field.

Please help with a donation today if you can—even just a few bucks helps. Not ready to donate but interested in our work? Sign up for our Daily newsletter to stay well-informed—and see what makes our people-powered, not profit-driven, journalism special.

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