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I know that David Mitchell is just playing around here, but can someone tell me why so many people really do object to the phrase “I could care less”? It seems to me that the meaning here is obvious. If you say:

I couldn’t care less

You’re saying it straight. You literally mean that you care so little about something that you couldn’t care less about it. But if you say:

I could care less

You’re saying it sarcastically. As in, “Oh sure, as if I could possibly care less.” Right? Try to imagine a world weary teenager’s tone of voice here. So both usages make perfect sense depending on how you say it. Anyone disagree?

UPDATE: Sorry, I failed to be as explicit here as I should have been. My fault. My argument here is that “I could care less” began as a sarcastic version of the phrase, and although sometimes it’s still used that way, it’s also morphed into being used with standard intonation. So you hear it both ways these days. In other words, just ordinary idiomatic language evolution.

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WE CAME UP SHORT.

We just wrapped up a shorter-than-normal, urgent-as-ever fundraising drive and we came up about $45,000 short of our $300,000 goal.

That means we're going to have upwards of $350,000, maybe more, to raise in online donations between now and June 30, when our fiscal year ends and we have to get to break-even. And even though there's zero cushion to miss the mark, we won't be all that in your face about our fundraising again until June.

So we urgently need this specific ask, what you're reading right now, to start bringing in more donations than it ever has. The reality, for these next few months and next few years, is that we have to start finding ways to grow our online supporter base in a big way—and we're optimistic we can keep making real headway by being real with you about this.

Because the bottom line: Corporations and powerful people with deep pockets will never sustain the type of journalism Mother Jones exists to do. The only investors who won’t let independent, investigative journalism down are the people who actually care about its future—you.

And we hope you might consider pitching in before moving on to whatever it is you're about to do next. We really need to see if we'll be able to raise more with this real estate on a daily basis than we have been, so we're hoping to see a promising start.

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