July 2, 2010

Boston With Good Weather

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Matt Yglesias on his visit to California:

Every trip I ever take to this state is a time to become frustrated anew that the bulk of America’s walkable urbanism exists in the horrible-weather locales of the Northeast or else the even-worse-weather locale of Chicago. Head west to California and the climate is lovely — tons of great places to walk around — but the built environment is inhospitable to such endeavors. It’s a huge shame. If you took Boston and relocated it to somewhere in California, it would possibly be the greatest place on earth. Instead it’s Boston.

Hmmm. That’s been done, hasn’t it? I think they called it San Francisco, and its residents are indeed convinced that it’s the greatest place on earth. Just ask them. And with all the hills, it’s much better for your cardiovascular health, too!

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WE CAME UP SHORT.

We just wrapped up a shorter-than-normal, urgent-as-ever fundraising drive and we came up about $45,000 short of our $300,000 goal.

That means we're going to have upwards of $350,000, maybe more, to raise in online donations between now and June 30, when our fiscal year ends and we have to get to break-even. And even though there's zero cushion to miss the mark, we won't be all that in your face about our fundraising again until June.

So we urgently need this specific ask, what you're reading right now, to start bringing in more donations than it ever has. The reality, for these next few months and next few years, is that we have to start finding ways to grow our online supporter base in a big way—and we're optimistic we can keep making real headway by being real with you about this.

Because the bottom line: Corporations and powerful people with deep pockets will never sustain the type of journalism Mother Jones exists to do. The only investors who won’t let independent, investigative journalism down are the people who actually care about its future—you.

And we hope you might consider pitching in before moving on to whatever it is you're about to do next. We really need to see if we'll be able to raise more with this real estate on a daily basis than we have been, so we're hoping to see a promising start.

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