Chart of the Day #2: Small Business Fears

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Via Ezra Klein here’s a survey of small businesses that’s been conducted by the National Federation of Independent Businesses for the past few decades. The question is: What’s your single most important problem? (It’s broken up into two charts so you can see all the trends clearly.) In the early 90s it’s taxes. In the mid-90s it’s regulation. In the aughts it’s insurance. And today? It’s poor sales.

It’s true that fear of the regulatory environment has gone up slightly over the past year, but the problem driving lack of hiring and investment is still crystal clear: lack of demand. If people were buying more stuff, businesses would be expanding.

This is just one data point, but it’s a telling one. Even with the massive propaganda campaign that’s been underway ever since Obama took office, small businesses still mostly don’t seem very concerned about the changing regulatory environment. Mainly they’re concerned about the economy sucking. If we want them to start expanding and hiring, that’s what needs to be tackled.

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WE CAME UP SHORT.

We just wrapped up a shorter-than-normal, urgent-as-ever fundraising drive and we came up about $45,000 short of our $300,000 goal.

That means we're going to have upwards of $350,000, maybe more, to raise in online donations between now and June 30, when our fiscal year ends and we have to get to break-even. And even though there's zero cushion to miss the mark, we won't be all that in your face about our fundraising again until June.

So we urgently need this specific ask, what you're reading right now, to start bringing in more donations than it ever has. The reality, for these next few months and next few years, is that we have to start finding ways to grow our online supporter base in a big way—and we're optimistic we can keep making real headway by being real with you about this.

Because the bottom line: Corporations and powerful people with deep pockets will never sustain the type of journalism Mother Jones exists to do. The only investors who won’t let independent, investigative journalism down are the people who actually care about its future—you.

And we hope you might consider pitching in before moving on to whatever it is you're about to do next. We really need to see if we'll be able to raise more with this real estate on a daily basis than we have been, so we're hoping to see a promising start.

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