A Place For Nothing, and Nothing in Its Place

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The latest on the airline front:

American Airlines, in the quest for more non-ticket revenue, on Wednesday began charging customers who want to sit in the first few rows of coach on domestic flights.

Customers who pay the fee, which ranges from $19 to $39, will be among the first to board, giving them a chance to snag coveted overhead bins. As passengers carry on luggage to avoid baggage fees, overhead space has become harder to find.

To summarize, then: (1) Airlines spent years hassling customers about their carry-on bags and persuading them to check their luggage instead. (2) After that finally started to work, they suddenly began charging for checked luggage. (3) As customers scurried to adapt once again, overhead space disappeared. (4) So now they begin charging for early boarding to avoid the crush of bags in the overhead bin.

Has there ever before been an industry that’s so actively tried to piss off their entire customer base? You almost have to admire it in a Bizarro-capitalism kind of way.

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WE CAME UP SHORT.

We just wrapped up a shorter-than-normal, urgent-as-ever fundraising drive and we came up about $45,000 short of our $300,000 goal.

That means we're going to have upwards of $350,000, maybe more, to raise in online donations between now and June 30, when our fiscal year ends and we have to get to break-even. And even though there's zero cushion to miss the mark, we won't be all that in your face about our fundraising again until June.

So we urgently need this specific ask, what you're reading right now, to start bringing in more donations than it ever has. The reality, for these next few months and next few years, is that we have to start finding ways to grow our online supporter base in a big way—and we're optimistic we can keep making real headway by being real with you about this.

Because the bottom line: Corporations and powerful people with deep pockets will never sustain the type of journalism Mother Jones exists to do. The only investors who won’t let independent, investigative journalism down are the people who actually care about its future—you.

And we hope you might consider pitching in before moving on to whatever it is you're about to do next. We really need to see if we'll be able to raise more with this real estate on a daily basis than we have been, so we're hoping to see a promising start.

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