September 29, 2010

Enthusiasm Gap Update

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A new NBC/Wall Street Journal poll reports that the enthusiasm gap is tightening as the election nears:

Among likely voters — identified by their past voting history and their high level of interest in the November midterms — 46 percent prefer a Republican-controlled Congress, versus 43 percent who want a Democratic-led one.

That’s a decline (though within the margin of error) from the 49-to-40 percent lead Republicans held in late August. The NBC/WSJ pollsters attribute the tightening to increased enthusiasm for the upcoming midterms by African Americans (who saw a six-point gain in high interest) and Hispanics (who saw an 11-point gain).

Perhaps the reality of a tea party-controlled Congress is finally sinking in.

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WE CAME UP SHORT.

We just wrapped up a shorter-than-normal, urgent-as-ever fundraising drive and we came up about $45,000 short of our $300,000 goal.

That means we're going to have upwards of $350,000, maybe more, to raise in online donations between now and June 30, when our fiscal year ends and we have to get to break-even. And even though there's zero cushion to miss the mark, we won't be all that in your face about our fundraising again until June.

So we urgently need this specific ask, what you're reading right now, to start bringing in more donations than it ever has. The reality, for these next few months and next few years, is that we have to start finding ways to grow our online supporter base in a big way—and we're optimistic we can keep making real headway by being real with you about this.

Because the bottom line: Corporations and powerful people with deep pockets will never sustain the type of journalism Mother Jones exists to do. The only investors who won’t let independent, investigative journalism down are the people who actually care about its future—you.

And we hope you might consider pitching in before moving on to whatever it is you're about to do next. We really need to see if we'll be able to raise more with this real estate on a daily basis than we have been, so we're hoping to see a promising start.

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