October 18, 2010

From the Annals of Non-Stories, Part Infinity

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The Washington Post writes today about the recent ruckus over Campbell Soup’s introduction of a line of halal soups in Canada. Here’s their explanation of how it started:

Blogger Pamela Geller began calling for a boycott….

Stop. Just stop. Even if we agree on nothing else, can’t we agree never again to pursue a story that begins with those words? Especially one that has produced only a Facebook page with 3,500 friends — about as many as my cat could get if I set up a fan page for him — and, according to Campbell, hasn’t had the slightest actual effect on sales? Come on, people.

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WE CAME UP SHORT.

We just wrapped up a shorter-than-normal, urgent-as-ever fundraising drive and we came up about $45,000 short of our $300,000 goal.

That means we're going to have upwards of $350,000, maybe more, to raise in online donations between now and June 30, when our fiscal year ends and we have to get to break-even. And even though there's zero cushion to miss the mark, we won't be all that in your face about our fundraising again until June.

So we urgently need this specific ask, what you're reading right now, to start bringing in more donations than it ever has. The reality, for these next few months and next few years, is that we have to start finding ways to grow our online supporter base in a big way—and we're optimistic we can keep making real headway by being real with you about this.

Because the bottom line: Corporations and powerful people with deep pockets will never sustain the type of journalism Mother Jones exists to do. The only investors who won’t let independent, investigative journalism down are the people who actually care about its future—you.

And we hope you might consider pitching in before moving on to whatever it is you're about to do next. We really need to see if we'll be able to raise more with this real estate on a daily basis than we have been, so we're hoping to see a promising start.

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