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Mark Thompson writes about the conduct of war:

When I think of wars I’ve known, they seem to boil down to a three-legged stool: capability, will and time. The U.S. always has plenty of capability; will and time — not so much. Dollars can buy capability, but not the other two.

I think this is a dangerous misconception. He’s talking about Afghanistan, a war that’s been going on for nearly a decade. Despite the famous impatience of the American public, the United States has had plenty of time. What it’s lacked is capability. It’s possible that more resources earlier might have helped, but that’s not a sure thing by any stretch. This is not a war that can be won simply by pouring more resources into it. One of these days this is something we have to get straight about.

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WE CAME UP SHORT.

We just wrapped up a shorter-than-normal, urgent-as-ever fundraising drive and we came up about $45,000 short of our $300,000 goal.

That means we're going to have upwards of $350,000, maybe more, to raise in online donations between now and June 30, when our fiscal year ends and we have to get to break-even. And even though there's zero cushion to miss the mark, we won't be all that in your face about our fundraising again until June.

So we urgently need this specific ask, what you're reading right now, to start bringing in more donations than it ever has. The reality, for these next few months and next few years, is that we have to start finding ways to grow our online supporter base in a big way—and we're optimistic we can keep making real headway by being real with you about this.

Because the bottom line: Corporations and powerful people with deep pockets will never sustain the type of journalism Mother Jones exists to do. The only investors who won’t let independent, investigative journalism down are the people who actually care about its future—you.

And we hope you might consider pitching in before moving on to whatever it is you're about to do next. We really need to see if we'll be able to raise more with this real estate on a daily basis than we have been, so we're hoping to see a promising start.

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