November 5, 2010

Friday Cat Blogging – 5 November 2010

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On the left, an action shot of Inkblot! He looks like he’s about to thrash some poor defenseless insect or something, but no. He was just arousing himself from his midday nap. He looks far more purposeful than he actually was. On the right, Domino stretches out in the afternoon sun to her full majestic length.

In other adorable mammal news, my sister passes along this story about a sloth sanctuary in Costa Rica. Who knew sloths needed a sanctuary? But before you click, be warned: the sheer cuteness factor is so high you might want to have your insulin shot ready ahead of time.

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WE CAME UP SHORT.

We just wrapped up a shorter-than-normal, urgent-as-ever fundraising drive and we came up about $45,000 short of our $300,000 goal.

That means we're going to have upwards of $350,000, maybe more, to raise in online donations between now and June 30, when our fiscal year ends and we have to get to break-even. And even though there's zero cushion to miss the mark, we won't be all that in your face about our fundraising again until June.

So we urgently need this specific ask, what you're reading right now, to start bringing in more donations than it ever has. The reality, for these next few months and next few years, is that we have to start finding ways to grow our online supporter base in a big way—and we're optimistic we can keep making real headway by being real with you about this.

Because the bottom line: Corporations and powerful people with deep pockets will never sustain the type of journalism Mother Jones exists to do. The only investors who won’t let independent, investigative journalism down are the people who actually care about its future—you.

And we hope you might consider pitching in before moving on to whatever it is you're about to do next. We really need to see if we'll be able to raise more with this real estate on a daily basis than we have been, so we're hoping to see a promising start.

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