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Speaking of senior citizens and how they voted this year, why did they suddenly decide to vote en masse for Republicans? Part of the reason is that everyone voted en masse for Republicans this year. Still, seniors switched in even higher numbers than most groups, despite the fact that the economic turndown actually affects them less than most other age groups. Here’s one explanation:

“I’ve been saying since August 2009, that there was a tsunami — in this case a senior citizen tsunami — headed towards Capitol Hill,” said Jim Martin, chairman of the 60 Plus Association, a conservative campaign group targeted toward older voters. “That tsunami came ashore.”

….“I think that there is a level of fear that has grown with seniors vis-à-vis the Obama health care plan,” said Republican pollster Steve Lombardo. “Anytime that there’s change, I think seniors are going to be more concerned that that change is going to affect them in a negative way.”

Well, yeah. Seniors might very well be concerned that Medicare changes are going to affect them in a negative way. But there’s that pesky passive voice again. Why were seniors concerned about this? No fancy political science is needed here: the answer is tens of millions of dollars spent on demagogic advertising like this. There’s no need to get any more complicated about it.

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WE CAME UP SHORT.

We just wrapped up a shorter-than-normal, urgent-as-ever fundraising drive and we came up about $45,000 short of our $300,000 goal.

That means we're going to have upwards of $350,000, maybe more, to raise in online donations between now and June 30, when our fiscal year ends and we have to get to break-even. And even though there's zero cushion to miss the mark, we won't be all that in your face about our fundraising again until June.

So we urgently need this specific ask, what you're reading right now, to start bringing in more donations than it ever has. The reality, for these next few months and next few years, is that we have to start finding ways to grow our online supporter base in a big way—and we're optimistic we can keep making real headway by being real with you about this.

Because the bottom line: Corporations and powerful people with deep pockets will never sustain the type of journalism Mother Jones exists to do. The only investors who won’t let independent, investigative journalism down are the people who actually care about its future—you.

And we hope you might consider pitching in before moving on to whatever it is you're about to do next. We really need to see if we'll be able to raise more with this real estate on a daily basis than we have been, so we're hoping to see a promising start.

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