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First Read tells us how we got to where we are today:

Same as it ever was? Our final how-we-got-here point is the Democrats’ inability to change Washington, at least in the minds of the electorate. Yes, the Obama White House has been more transparent than its predecessors and has implemented rules to discourage the revolving door between public service and lobbying. And, yes, the Democratic-controlled Congress implemented unprecedented rules to police ethical violations. But the partisanship — as well as all the deals Democrats cut to pass legislation over the last two years — has made the public believe that Washington hasn’t changed under Democratic rule. In our August NBC/WSJ poll, 65% said that Obama had fallen short of their expectations to change Washington.

Maybe — though my guess is that this is a lot like “negative advertising”: something that everybody says they hate even though they actually respond quite positively to it. I honestly doubt that there’s more than one or two people in a hundred who care much about the deals that Democrats cut to pass the healthcare bill, for example. They either like the bill or they don’t, and the ones who don’t just toss the dealmaking stuff onto their laundry list of why it was such a terrible idea. The longer the list the better, right?

Of course, to the extent this is true, it just goes to show how badly incentives have evolved in Washington. There’s always been a reluctance to allow an opposing president to claim a big legislative victory shortly before an election year, but that’s slowly morphed into an active desire to prevent anything from happening at any time because the opposition knows the president will get all the blame for Washington’s toxic atmosphere no matter who’s doing the obstructing. My guess is that this doesn’t work quite as well as everyone thinks — a lot of its “success” this cycle is in reality just a reaction to the bad economy — but it almost doesn’t matter. Once it becomes conventional wisdom, we’re stuck. Both parties will do it forever. Blecch.

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WE CAME UP SHORT.

We just wrapped up a shorter-than-normal, urgent-as-ever fundraising drive and we came up about $45,000 short of our $300,000 goal.

That means we're going to have upwards of $350,000, maybe more, to raise in online donations between now and June 30, when our fiscal year ends and we have to get to break-even. And even though there's zero cushion to miss the mark, we won't be all that in your face about our fundraising again until June.

So we urgently need this specific ask, what you're reading right now, to start bringing in more donations than it ever has. The reality, for these next few months and next few years, is that we have to start finding ways to grow our online supporter base in a big way—and we're optimistic we can keep making real headway by being real with you about this.

Because the bottom line: Corporations and powerful people with deep pockets will never sustain the type of journalism Mother Jones exists to do. The only investors who won’t let independent, investigative journalism down are the people who actually care about its future—you.

And we hope you might consider pitching in before moving on to whatever it is you're about to do next. We really need to see if we'll be able to raise more with this real estate on a daily basis than we have been, so we're hoping to see a promising start.

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