Always Full Price

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I got a Borders gift card for Christmas, so last night I went online to buy a couple of books. And I discovered that, apparently, Borders doesn’t discount books online at all. (Non-bestsellers, anyway.) But I had the gift card, so I went ahead and used it. I ended up paying $45.99 for a couple of books that would have cost $30.67 at Amazon or $32.57 at Barnes & Noble.

Needless to say, I’ll never shop at Borders online again. Do you think perhaps this explains some of Borders’ financial woes?

Dear Reader,

This feels like the most important fundraising drive since I've been CEO of Mother Jones, with staggeringly high stakes and so much uncertainty. In "News Is Just Like Waste Management," I try to unpack the reality we all face and how we can rise to the challenge. If you're able to, this is a critical moment to support Mother Jones’ nonprofit journalism: We need to raise $400,000 to help cover the vital reporting projects we have planned, and right now is no time to pull back.

Monika Bauerlein, CEO, Mother Jones

Dear Reader,

This feels like the most important fundraising drive since I've been CEO of Mother Jones, with staggeringly high stakes and so much uncertainty. In "News Is Just Like Waste Management," I try to unpack the reality we all face and how we can rise to the challenge. If you're able to, this is a critical moment to support Mother Jones’ nonprofit journalism: We need to raise $400,000 to help cover the vital reporting projects we have planned, and right now is no time to pull back.

Monika Bauerlein, CEO, Mother Jones

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