Friday Cat Blogging – 21 January 2011

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On the left, here’s a good picture of Domino’s stubby front legs. Or is it something else at work? In any case, when she walks she definitely slopes up toward the rear, which you don’t normally see in a cat. On the right, here’s another shot from the series of pictures of Inkblot and the laser pointer that I took a couple of weeks ago. Why? Because you can never get enough of cats and laser pointers. Note also that he’s sitting on a cheap area rug that we originally bought to protect a high-traffic area of the carpet. It’s almost literally in shreds now because Inkblot has adopted it as his personal scratching post. But I’m basically OK with this. It only cost twenty bucks, and if it lures him away from the furniture and the carpet, that’s fine. I’ll just buy a new one every six months or something

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WE CAME UP SHORT.

We just wrapped up a shorter-than-normal, urgent-as-ever fundraising drive and we came up about $45,000 short of our $300,000 goal.

That means we're going to have upwards of $350,000, maybe more, to raise in online donations between now and June 30, when our fiscal year ends and we have to get to break-even. And even though there's zero cushion to miss the mark, we won't be all that in your face about our fundraising again until June.

So we urgently need this specific ask, what you're reading right now, to start bringing in more donations than it ever has. The reality, for these next few months and next few years, is that we have to start finding ways to grow our online supporter base in a big way—and we're optimistic we can keep making real headway by being real with you about this.

Because the bottom line: Corporations and powerful people with deep pockets will never sustain the type of journalism Mother Jones exists to do. The only investors who won’t let independent, investigative journalism down are the people who actually care about its future—you.

And we hope you might consider pitching in before moving on to whatever it is you're about to do next. We really need to see if we'll be able to raise more with this real estate on a daily basis than we have been, so we're hoping to see a promising start.

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