February 1, 2011

Glenn Beck’s World

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Me, a few minutes after 3 pm today: “Beck is really bringing it today. Finally his theory of the world is complete.” And just what is that theory of the world? Behold:

Here’s Egypt, Libya, Tunisia. What’s next to Tunisia? Algeria, also on fire now, the riots are starting here. Morocco is on fire. What’s across from Morocco? Spain. Connected to France, and Germany, and Italy, also on fire. And Greece, also on fire. Which brings you right back here to Turkey. The entire Mediterranean is on fire.

Also Russia, Britain, and Ireland. And who’s responsible for all this? Muslims, radicals, progressives, Marxists, socialists, and communists. (Seriously.) “This is not just happenstance, this is not just poor people mad at rich people. This. Is. Coordinated.” And nobody but Glenn Beck is willing to tell you the truth about it. Plus there was talk of the coming Muslim caliphate, which brought back fond memories of Steven Den Beste-era warblogging. Great stuff, truly the Full Beale today.

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WE CAME UP SHORT.

We just wrapped up a shorter-than-normal, urgent-as-ever fundraising drive and we came up about $45,000 short of our $300,000 goal.

That means we're going to have upwards of $350,000, maybe more, to raise in online donations between now and June 30, when our fiscal year ends and we have to get to break-even. And even though there's zero cushion to miss the mark, we won't be all that in your face about our fundraising again until June.

So we urgently need this specific ask, what you're reading right now, to start bringing in more donations than it ever has. The reality, for these next few months and next few years, is that we have to start finding ways to grow our online supporter base in a big way—and we're optimistic we can keep making real headway by being real with you about this.

Because the bottom line: Corporations and powerful people with deep pockets will never sustain the type of journalism Mother Jones exists to do. The only investors who won’t let independent, investigative journalism down are the people who actually care about its future—you.

And we hope you might consider pitching in before moving on to whatever it is you're about to do next. We really need to see if we'll be able to raise more with this real estate on a daily basis than we have been, so we're hoping to see a promising start.

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