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ThinkProgress has a post up today that shows Newt Gingrich unequivocally supporting a no-fly zone over Libya two weeks ago and then equally unequivocally opposing it today. The only thing that’s changed in the meantime is that two weeks ago President Obama opposed a no-fly zone and today he supports it. So Gingrich is consistently taking the anti-Obama position, whatever that happens to be.

Well, whatever. With Obama being a socialist tyrant out to destroy America and all, anti-Obamaism is pretty much the state religion of Republicans these days. But I always kind of wonder what these guys are thinking when they do such an obvious and public U-turn. Do they think no one is going to catch them? Or do they not really care because they don’t think the public really cares?

I think it used to be the former, but has lately become mostly the latter. Back in the day, I remember a lot of people saying that it was getting harder for politicians to shade their positions — either over time or for different audiences — because everything was now on video and the internet made it so easy to catch inconsistencies. But that’s turned out not to really be true. Unless you’re in the middle of a high-profile political campaign, it turns out you just need to be really brazen about your flip-flops. Sure, sites like ThinkProgress or Politifact will catch you, and the first few times that happens maybe you’re a little worried about what’s going to happen. But then it dawns on you: nothing is going to happen. Your base doesn’t read ThinkProgress. The media doesn’t really care and is happy to accept whatever obvious nonsense you offer up in explanation. The morning chat shows will continue to book you. It just doesn’t matter.

And that’s got to be pretty damn liberating. You can literally say anything you want! And no one cares! That’s quite a discovery.

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WE CAME UP SHORT.

We just wrapped up a shorter-than-normal, urgent-as-ever fundraising drive and we came up about $45,000 short of our $300,000 goal.

That means we're going to have upwards of $350,000, maybe more, to raise in online donations between now and June 30, when our fiscal year ends and we have to get to break-even. And even though there's zero cushion to miss the mark, we won't be all that in your face about our fundraising again until June.

So we urgently need this specific ask, what you're reading right now, to start bringing in more donations than it ever has. The reality, for these next few months and next few years, is that we have to start finding ways to grow our online supporter base in a big way—and we're optimistic we can keep making real headway by being real with you about this.

Because the bottom line: Corporations and powerful people with deep pockets will never sustain the type of journalism Mother Jones exists to do. The only investors who won’t let independent, investigative journalism down are the people who actually care about its future—you.

And we hope you might consider pitching in before moving on to whatever it is you're about to do next. We really need to see if we'll be able to raise more with this real estate on a daily basis than we have been, so we're hoping to see a promising start.

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