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PPP has conducted a new poll in Wisconsin, and voters now say that if they had a second chance they’d elect Tom Barrett instead of Scott Walker. So what caused the change of heart?

The difference between how folks would vote now and how they voted in November can almost all be attributed to shifts within union households. Voters who are not part of union households have barely shifted at all- they report having voted for Walker by 7 points last fall and they still say they would vote for Walker by a 4 point margin. But in households where there is a union member voters now say they’d go for Barrett by a 31 point margin, up quite a bit from the 14 point advantage they report having given him in November.

For a long time, union households have voted in only moderately large numbers for Democrats. Nationally, they voted Democratic by a 61-43 margin in 2010. Some of this is because of social issues trumping pocketbook issues, but some of it is undoubtedly because lots of union members didn’t really think Republicans were all that big a threat to their jobs. Sure, they talked a big game, but in office they never really carried through.

But however things turn out in Wisconsin, those days are probably over. Scott Walker’s brand of hardball might easily bump up the Democratic share of the union vote to 70% or more in 2012, and that represents a gain of nearly two percentage points in the overall popular vote. Unless Republicans can somehow contrive an anti-union message that wins that back among non-union independents, their chances next year have suddenly gotten a whole lot longer.

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WE'LL BE BLUNT

It is astonishingly hard keeping a newsroom afloat these days, and we need to raise $253,000 in online donations quickly, by October 7.

The short of it: Last year, we had to cut $1 million from our budget so we could have any chance of breaking even by the time our fiscal year ended in June. And despite a huge rally from so many of you leading up to the deadline, we still came up a bit short on the whole. We can’t let that happen again. We have no wiggle room to begin with, and now we have a hole to dig out of.

Readers also told us to just give it to you straight when we need to ask for your support, and seeing how matter-of-factly explaining our inner workings, our challenges and finances, can bring more of you in has been a real silver lining. So our online membership lead, Brian, lays it all out for you in his personal, insider account (that literally puts his skin in the game!) of how urgent things are right now.

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Getting just 10 percent of the people who care enough about our work to be reading this blurb to part with a few bucks would be utterly transformative for us, and that's very much what we need to keep charging hard in this financially uncertain, high-stakes year.

If you can right now, please support the journalism you get from Mother Jones with a donation at whatever amount works for you. And please do it now, before you move on to whatever you're about to do next and think maybe you'll get to it later, because every gift matters and we really need to see a strong response if we're going to raise the $253,000 we need in less than three weeks.

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