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I can’t believe I’m writing a post about a Gallup poll on the GOP primary race in May 2011. I made a firm rule years ago not to engage in nonsense like this. But rules are meant to be broken, and today is a slow news day, so here it is.

Is there anything interesting here? Not really. Sarah Palin is in second place at 15%, but that’s a lot worse than it seems. She’s basically in Ron Paul territory: tons of name recognition and the benefit of a small band of dedicated fanatics. Everyone knows there’s a sizeable group of Palinistas out there who would vote for her even if she ran the entire race dressed up in a Mickey Mouse costume, and now Gallup has confirmed this. Big deal.

Newt Gingrich? He’s in big trouble. He’s been around forever, he has fantastic name recognition, he’s on TV constantly, and he still can’t pull more than 9%? He’s doomed.

Herman Cain?  There’s always a blowhard who knows nothing and just loudly spouts lots of “common sense” during the early debates in order to attract attention. This year that’s Cain. His bubble will burst soon enough.

As for the rest, Michele Bachmann is just a Sarah Palin wannabe, Huntsman is running for 2016, and Johnson and Santorum are vanity candidates. Basically, it still looks to me like a race between Romney and Pawlenty, with lots of spoilers to make things interesting. I just don’t see a path open for any of the others to win.

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WE CAME UP SHORT.

We just wrapped up a shorter-than-normal, urgent-as-ever fundraising drive and we came up about $45,000 short of our $300,000 goal.

That means we're going to have upwards of $350,000, maybe more, to raise in online donations between now and June 30, when our fiscal year ends and we have to get to break-even. And even though there's zero cushion to miss the mark, we won't be all that in your face about our fundraising again until June.

So we urgently need this specific ask, what you're reading right now, to start bringing in more donations than it ever has. The reality, for these next few months and next few years, is that we have to start finding ways to grow our online supporter base in a big way—and we're optimistic we can keep making real headway by being real with you about this.

Because the bottom line: Corporations and powerful people with deep pockets will never sustain the type of journalism Mother Jones exists to do. The only investors who won’t let independent, investigative journalism down are the people who actually care about its future—you.

And we hope you might consider pitching in before moving on to whatever it is you're about to do next. We really need to see if we'll be able to raise more with this real estate on a daily basis than we have been, so we're hoping to see a promising start.

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