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I haven’t paid too much attention to rapture-mania, but I have vaguely wondered why Harold Camping is getting so much attention. Slow news week? Hollywood tie-in? What? Today the LA Times provides the answer:

The former engineer has long predicted the apocalypse, most famously in 1994, but his new date — May 21, 2011 — has received unprecedented publicity. That is thanks to a worldwide $100-million campaign of caravans and billboards, financed by the sale and swap of TV and radio stations….[Camping’s longtime producer, Matt Tuter] thinks $100 million is a conservative figure for the money Camping has spent publicizing May 21.

OK then. Now I know. More details here.

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BEFORE YOU CLICK AWAY!

“Lying.” “Disgusting.” “Scum.” “Slime.” “Corrupt.” “Enemy of the people.” Donald Trump has always made clear what he thinks of journalists. And it’s plain now that his administration intends to do everything it can to stop journalists from reporting things they don’t like—which is most things that are true.

No one gets to tell Mother Jones what to publish or not publish, because no one owns our fiercely independent newsroom. But that also means we need to directly raise the resources it takes to keep our journalism alive. There’s only one way for that to happen, and it’s readers like you stepping up. Please help with a donation today if you can—even a few bucks will make a real difference. A monthly gift would be incredible.

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