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Howard Kurtz says that Sarah Palin is losing her mojo:

16 months after   [Fox] network chief Roger Ailes closed [a $3 million TV] deal in a meeting with Palin and her husband, Todd, the excitement has cooled. Palin’s regular appearances as a commentator no longer move the ratings needle without a promotional push. Palin was supposed to host prime-time specials dubbed Real American Stories, but Fox insiders tell me the idea was shelved early on. The first one bombed, losing a chunk of its audience as the show progressed.

….Between February and April, according to an analysis for Newsweek by General Sentiment, a company that tracks and measures online content, posts involving Palin fell 38.3 percent, to 235,032, over the past 30 days. Social-media mentions dropped in lockstep, down 32 percent over the same period, to 135,421.

Maybe this is due to her Tucson misstep, or her “blood libel” inanity, or maybe her semi-defense of birthers. But I think Kurtz has missed the real reason: Dana Milbank’s one-month boycott of all things Palin in February. I joined in on that, and you know what? After 30 days of cold turkey I was pretty much cured. Ignoring Sarah Palin turned out to be a lot easier than I thought, and by the time March rolled around I didn’t much care about her anymore. I think I’ve only mentioned her once or twice since then.

Fame is a fickle thing, I’m afraid, especially when you have nothing of actual substance to be famous about. In that department, it turned out that Sarah Palin’s half-life was even shorter than the Kardashian family’s.

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Fact:

In-depth journalism that investigates the powerful takes real money and is so damn important right now.But it doesn’t take a Mother Jones investigation to know that billionaires and corporations will never fund the type of reporting (like they do politicians) we do that exists to help bring about change. Instead, our mission-driven journalism is made possible by people power, and has been for 46 years now since our founding as a non-profit.

In “TITLE TK” Monica Bauerlein writes about the perilous moment we’re in, and why it’s so important that we raise $325,000 by the time November’s midterms are decided so we can be ready to throw everything we have at the big issues facing the nation no matter what happens. Please help MoJo’s people-powered journalism with a donation today.

$400,000 to go!

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