July 26, 2011

Michele Bachmann’s Hair

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The latest on Michele Bachmann:

After launching her bid for the White House, Bachmann has broken with her usual frugality and shelled out some serious cash on a stylist in what could be seen as her own John-Edwards’-$400-haircut moment.

According to Bachmann’s latest campaign finance filings, her campaign spent nearly $4,700 on hair and makeup in the weeks after she entered the presidential race on June 13. Records show her campaign made three payments of $1,715, $250, and $2,704 to a Maryland-based stylist named Tamara Robertson….blah blah blah….

I really, really wish we could knock off this stuff. Presidential candidates have to look good, and female candidates especially have to look good. It’s unfair, but it’s the way things are. To then turn around and gripe about their styling bills is shamelessly petty. MoJo is better than this.

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WE CAME UP SHORT.

We just wrapped up a shorter-than-normal, urgent-as-ever fundraising drive and we came up about $45,000 short of our $300,000 goal.

That means we're going to have upwards of $350,000, maybe more, to raise in online donations between now and June 30, when our fiscal year ends and we have to get to break-even. And even though there's zero cushion to miss the mark, we won't be all that in your face about our fundraising again until June.

So we urgently need this specific ask, what you're reading right now, to start bringing in more donations than it ever has. The reality, for these next few months and next few years, is that we have to start finding ways to grow our online supporter base in a big way—and we're optimistic we can keep making real headway by being real with you about this.

Because the bottom line: Corporations and powerful people with deep pockets will never sustain the type of journalism Mother Jones exists to do. The only investors who won’t let independent, investigative journalism down are the people who actually care about its future—you.

And we hope you might consider pitching in before moving on to whatever it is you're about to do next. We really need to see if we'll be able to raise more with this real estate on a daily basis than we have been, so we're hoping to see a promising start.

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